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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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How to Deal with Negative online reviews and What You Can Do to Fix Them
Bad online reviews are always difficult to deal with because they stand out to customers looking for a reason not to use your service....
Barb Ferrigno
Jul 14, 20204 min read
The Differences Between Routing and Scheduling and Why You Need to Excel at Both
If you manage delivery operations or oversee a mobile workforce of service or maintenance professionals, chances are you’re already using...
Barb Ferrigno
Jun 30, 20203 min read
7 Timeless Marketing Tips That Will Outlast Any Trend
ANDREW MEDAL FOUNDER, AGENT BETA As a digital entrepreneur, it is my responsibility to constantly seek new ways to progress my...
Barb Ferrigno
Jun 29, 20203 min read
You're Niching Your Business The Wrong Way
Pia Silva TWEET THIS finding your niche and focusing on it is the only way to be successful in business Niching the right way is about...
Barb Ferrigno
Jun 25, 20206 min read
3 Proven Ways to Collect Data to Improve Customer Experience
Image Source Many companies believe that the absence of negative customer feedback means that their customers are satisfied....
Barb Ferrigno
Jun 18, 20204 min read
The Best GPS for Delivery Drivers… Is the One You Already Have
Everyone has a favorite GPS app. And convincing someone to use a different GPS is like telling a Coca-Cola drinker to switch to Pepsi....
Barb Ferrigno
Jun 18, 20203 min read
To Make More Money Online, You Must Diversify From Google AdWords and Facebook Ads (or Pay the Price
Imran Tariq Co-Founder and CEO of Webmetrix Group Do you rely on one client for all of your business? Every business worth its salt knows...
Barb Ferrigno
Jun 12, 20204 min read
Meeting the Challenge of Disruptive Change
by Clayton M. Christensen and Michael Overdorf These are scary times for managers in big companies. Even before the Internet and...
Barb Ferrigno
Jun 10, 202019 min read
5 Ways to Increase Word of Mouth on Your Hotel
Running a hotel is a lot of hard work. There are various different aspects that require due care and attention. This includes the...
Barb Ferrigno
Jun 4, 20203 min read
5 Restaurant Marketing Best Practices for 2020
When you’re in the complex and competitive restaurant industry, putting your business on the map is no small feat. But knowing how to...
Barb Ferrigno
Jun 2, 20202 min read
Know Why The E-commerce Industry Is Growing So Fast
E-commerce now plays a significant role in all our lives, and it is consistently growing as the days pass. If we check the latest...
Barb Ferrigno
Jun 1, 20204 min read
Staying Productive While on a Business Trip Takes Planning
John Rampton Entrepreneur and Connector Part of being an entrepreneur is hitting the road to grow your business at meetings,...
Barb Ferrigno
May 29, 20205 min read
Starting a Business That People Need
Rick Terrien The following excerpt is from Rick Terrien’s Ageless Startup. Buy it now from Amazon | Barnes & Noble | IndieBound. All...
Barb Ferrigno
May 28, 20203 min read
Automation Is Becoming a Business Imperative: Don't Wait Until It's Too Late
Suresh Yannamani President, Exela Technologies Machines haven’t yet supplanted human workers en masse, but at the World Economic Forum’s...
Barb Ferrigno
May 28, 20205 min read
4 Tips to Launch Your First Effective PR Campaign
Danielle Sabrina CEO of Tribe Builder Media You’ve designed and launched a mobile app and are starting to make a lot of money. You’ve...
Barb Ferrigno
May 28, 20204 min read
6 Strategies to Maximize Earned Media for Your Brand
Danielle Sabrina CEO of Tribe Builder Media Getting media exposure in top-tier publications is exciting, but how you leverage that...
Barb Ferrigno
May 28, 20204 min read
How One Publicity Feature Could Literally Launch Your Business
Nalisha Patel Guest writer Many of us at some point in our business feel invisible in the industry and want to know how to not only get...
Barb Ferrigno
May 28, 20202 min read
7 Ways to Generate Publicity Without Spending a Cent
Brian Jones Founder of Nuts and Bolts of PR Positive publicity is a powerful tool when operated correctly. That’s what I call public...
Barb Ferrigno
May 28, 20205 min read
3 Ways to Get Free Publicity and Media Mentions for Your Business
Deborah A. Geiger CEO of Geiger Communications, Inc. Regardless of your title, industry or territory, most of us could use more positive...
Barb Ferrigno
May 28, 20203 min read
6 Steps to Building a Successful Online Drop Shipping Business
Jonathan Long Founder, Uber Brands Drop shipping is an extremely popular business model for new entrepreneurs, especially gen Zers and...
Barb Ferrigno
May 28, 20205 min read
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