Barb FerrignoJul 29, 20192 minCan Data Predict the Future?By: Gaby Perham Accudata Marketers have access to tons of customer data. Most marketers can pull customer data on past purchases and...
Barb FerrignoJul 29, 20193 minMarketing FailsBy: Karen Blanchard Accudata When done well, marketing can delight its target audience and motivate them to take action. When done...
Barb FerrignoJul 29, 20192 minWarning: You’re Losing Money by Not Targeting Seniors the Right WayBy: Erika Serrano Accudata When you think of the “over 55” group, you might not think of technology first. Millennials tend to get...
Barb FerrignoJul 29, 20192 minAre you the brand that only reaches out when you want something?By: Valerie Prudente Email marketers can take some advice from Dear Abby: Don’t allow your brand communications to be one-sided. Just as...