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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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The Death of the One-Size-Fits-All Sales Process
Jason Jordan Partner at Vantage Point Sales processes have have had an interesting journey. For decades, sales forces avoided formal...
Barb Ferrigno
May 6, 20204 min read
3 Ways You Can Increase Sales Without 'Selling'
Chris Jarvis Bestselling author and entrepreneurial consultant Why does the negative stereotype of asalesperson-- and “selling” as a...
Barb Ferrigno
May 6, 20205 min read
How to Create Content that Generates Exposure, Loyalty and Sales
Cheryl Snapp Conner CEO of SnappConner PR Every business I know creates content, and for various reasons -- exposure, engagement,...
Barb Ferrigno
May 5, 20204 min read
6 Unique PR Tactics That Drive Growth and Sales
Andrew Medal Entrepreneur & Angel Investor Technology has transformed the way we find, connect with and grow our customers. As businesses...
Barb Ferrigno
May 4, 20204 min read
Using TikTok For Marketing
In case you’ve been asleep for the past few months, you might have missed a big change in the world of social media. Facebook, Twitter,...
Barb Ferrigno
Apr 30, 20204 min read
Start Using Promotional Strategies Effectively
Everybody knows about the Four Ps of Marketing, Place, Price, Product, and Promotion. We are covering the latter because of how important...
Barb Ferrigno
Apr 24, 20202 min read
Marketing Features You Need to Be Using
When we talk about advertising, we’re referring to the purposeful efforts made to promote products and services by a business. It’s an...
Barb Ferrigno
Apr 24, 20202 min read
5 Low Budget Marketing Ideas
Starting a business is never easy. Aside from the huge amount of courage it takes to set up shop on your own, there are costs that come...
Barb Ferrigno
Mar 24, 20205 min read
Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy
By: Mark Whitehurst Organic this? Organic that? What’s the big deal with organic? You can have your own opinion about food products, but...
Barb Ferrigno
Mar 10, 20204 min read
How to Fix the B2B Data Meltdown
By: Sam Meenasian B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales...
Barb Ferrigno
Mar 10, 20203 min read
Marketing And Sales Need to Rally Around A Single Story
by Chris Wallace It seems that for decades, experts have been telling us to tear down the wall between sales and marketing. “Okay! We say...
Barb Ferrigno
Mar 10, 20204 min read
3 Ways to Get Free Publicity and Media Mentions for Your Business
by Deborah Geiger CEO of Geiger Communications Inc Regardless of your title, industry or territory, most of us could use more positive...
Barb Ferrigno
Feb 18, 20203 min read
Top Tips To Improve Your Company Marketing
When you are a business owner, it can be tough to get your company name and brand out in the public and known about. With competition...
Barb Ferrigno
Feb 11, 20203 min read
7 Signs You Need a New Marketing Agency
Overtime your working relationship with your marketing agency should become more natural as you become familiar with work styles,...
Barb Ferrigno
Jan 23, 20203 min read
3 Reasons Why Marketers Need Project Management Tools
By: Alex Brown Marketers live and die by their automation solutions. Without them, everything is done manually, doesn’t scale, takes too...
Barb Ferrigno
Jan 22, 20204 min read
4 Reasons Your Story Is Your Most Valuable Marketing Asset
By: Joe Michalowski By now, you must have seen the viral Marketing Technology Landscape Supergraphic, right? Nicknamed the Martech 5000,...
Barb Ferrigno
Jan 21, 20203 min read
What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy
By: Rena Gadimova Marketo There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many...
Barb Ferrigno
Jan 15, 20206 min read
Grow Your Business | 4 Ways To Tap Into The Customer Power
by Dan Purvis Marketo Growing a business is not an easy task. You have to find the right balance of investment in tools to help you grow...
Barb Ferrigno
Jan 14, 20205 min read
Why You Need Retention Marketing and How to Do It Right?
Image Source Your best customers don’t purchase from you once. While attracting new customers is important, you need to focus on those...
Barb Ferrigno
Jan 14, 20205 min read
5 Essential 3D Printing Tips For Beginners
by Anthony Karcz Congrats! You got a 3D Printer for the holidays! With it you can print pretty much anything you can imagine, from toys...
Barb Ferrigno
Jan 11, 20206 min read
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