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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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The 7 Most Effective Marketing Channels in 2023
Source: Pexels In today's fast-paced business world, it's essential for companies to keep up with the latest marketing trends and...

Barb Ferrigno
Apr 25, 20234 min read


5 Proven Marketing Strategies to Grow Your Spa Center Business
People are under constant pressure to produce and deliver in today's fast-paced world. People frequently experience stress and anxiety,...

Barb Ferrigno
Apr 25, 20233 min read


Traditional Marketing Techniques That Still Work Today
Pexels It's easy for businesses to get sucked into the buzz surrounding digital marketing strategies in today's digital age. But, if done...

Barb Ferrigno
Apr 13, 20234 min read


What is market positioning: definition and keys to achieve it?
It goes without saying that we live in a world saturated with products and services and that for your product or brand to be as...

Barb Ferrigno
Mar 30, 20234 min read


What Is International Marketing? Concept And Strategies
International marketing is a business management technique, through which the company intends to make a profit, taking advantage of the...

Barb Ferrigno
Mar 30, 20235 min read


How to Sharpen Your Disability Insurance Marketing
Many agents and brokers find disability insurance marketing difficult. It is not only a niche market, but it also necessitates a thorough...

Barb Ferrigno
Mar 23, 20233 min read


The Importance of Data Archiving for Marketing
Data is the pulse of modern marketing. The power to gather, retain, and interpret immense amounts of information has completely...

Barb Ferrigno
Mar 23, 20234 min read


Most Effective Marketing Strategies for Financial Services
Financial services firms face the daunting task of standing out in today's fast-paced and competitive business landscape. While the...

Barb Ferrigno
Feb 27, 20233 min read


The Top Online Marketing Strategies for Your Business
When it comes to the modern economy, business, and the technology influencing it all, there are many areas of life and work that have...

Barb Ferrigno
Feb 26, 20233 min read


How does marketing help boost sales of your business?
Marketing is the process in which companies formulate a strategy and put it into action to promote the sale of a service or product....

Barb Ferrigno
Feb 23, 20235 min read


Tips for Successful Medical Equipment Marketing
In the world of medical equipment marketing, success necessitates a careful balance of effective strategies that can aid in the...

Barb Ferrigno
Feb 18, 20233 min read


What is the Problem Statement and How Should it be Framed?
All scientific articles aim to add new ideas to the literature, revise known observations, or find new solutions to a problem. As a...

Barb Ferrigno
Feb 17, 20235 min read


5 Marketing Management Concepts you Need to Know
There are 5 marketing management concepts that focus on the actions of companies around the world. These concepts, when applied and...

Barb Ferrigno
Feb 17, 20234 min read


What is Performance Marketing or Results Marketing? Definition and advantages
Performance Marketing or Results Marketing is a system in which the advertiser pays for the results obtained in the digital medium....

Barb Ferrigno
Feb 17, 20234 min read


What is Green Marketing and its Advantages?
Answering the question of what is green marketing, green marketing is a marketing resource combined with actions aimed at benefiting the...

Barb Ferrigno
Feb 16, 20235 min read
What is Guerrilla Marketing and its Benefits?
Guerrilla marketing is an advertising strategy that uses unconventional techniques, creativity, ingenuity, and innovation to achieve...

Barb Ferrigno
Feb 16, 20233 min read


What is Relationship Marketing and its benefits
When we think of relationship marketing, we can say that it encompasses strategies such as: Brand construction and diffusion; Loyalty and...

Barb Ferrigno
Feb 16, 20234 min read


How to Find the Best Consultants for Your Organization
Image via Pexels Women are the future of business, which is why it is so important that they get all of the support that they need to...

Barb Ferrigno
Feb 15, 20233 min read


What is market segmentation and its types?
When it comes to reaching customers with a marketing message or advertising campaign, it's essential to target the right market with the...

Barb Ferrigno
Feb 6, 20236 min read


How To Successfully Market Online Courses in 2023
The present-day labor market is incredibly fast-paced, mobile, and nimble. In a situation like that people can no longer sit on the...

Barb Ferrigno
Jan 25, 20234 min read
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