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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
Feb 17, 20235 min read
What is the Problem Statement and How Should it be Framed?
All scientific articles aim to add new ideas to the literature, revise known observations, or find new solutions to a problem. As a...
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Barb Ferrigno
Feb 17, 20234 min read
5 Marketing Management Concepts you Need to Know
There are 5 marketing management concepts that focus on the actions of companies around the world. These concepts, when applied and...
35 views
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Barb Ferrigno
Feb 17, 20234 min read
What is Performance Marketing or Results Marketing? Definition and advantages
Performance Marketing or Results Marketing is a system in which the advertiser pays for the results obtained in the digital medium....
11 views
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Barb Ferrigno
Feb 16, 20235 min read
What is Green Marketing and its Advantages?
Answering the question of what is green marketing, green marketing is a marketing resource combined with actions aimed at benefiting the...
226 views
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Barb Ferrigno
Feb 16, 20233 min read
What is Guerrilla Marketing and its Benefits?
Guerrilla marketing is an advertising strategy that uses unconventional techniques, creativity, ingenuity, and innovation to achieve...
14 views
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Barb Ferrigno
Feb 16, 20234 min read
What is Relationship Marketing and its benefits
When we think of relationship marketing, we can say that it encompasses strategies such as: Brand construction and diffusion; Loyalty and...
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Barb Ferrigno
Feb 15, 20233 min read
How to Find the Best Consultants for Your Organization
Image via Pexels Women are the future of business, which is why it is so important that they get all of the support that they need to...
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Barb Ferrigno
Feb 6, 20236 min read
What is market segmentation and its types?
When it comes to reaching customers with a marketing message or advertising campaign, it's essential to target the right market with the...
10 views
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Barb Ferrigno
Jan 25, 20234 min read
How To Successfully Market Online Courses in 2023
The present-day labor market is incredibly fast-paced, mobile, and nimble. In a situation like that people can no longer sit on the...
6 views
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Barb Ferrigno
Jan 23, 20233 min read
How a Marketing Consultant Can Help Your Business
In the world of business, professional consultants are an invaluable resource. They can aid in optimizing operations and support growth...
5 views
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Barb Ferrigno
Jan 19, 20236 min read
Simplified Marketing attribution and Data Management Implementation
Using Simplified Marketing Attribution and Data Management in your business is key to staying competitive in today's rapidly changing...
7 views
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Barb Ferrigno
Jan 17, 20233 min read
How To Enhance Your Company's Marketing Department
Image Source The best and brightest in the marketing world are always in high demand. If you're looking to improve your company's...
12 views
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Barb Ferrigno
Jan 17, 20233 min read
5 Marketing Strategies to Adopt in 2023
Marketing is a vital part of any business, and it can’t be ignored. Marketing strategies are always changing, so it's important to stay...
18 views
Barb Ferrigno
Dec 28, 20226 min read
Why study Marketing? 10 Tips to be successful
The world of marketing is very exciting, challenging, and rewarding. It offers a wide range of opportunities and outlets, from areas such...
18 views
1 comment
Barb Ferrigno
Dec 26, 20224 min read
6 Key Marketing Strategies for Specialty Contractors
Over the last couple of years, the specialty contractor market has gone through a very welcome and much-necessary transformation. New...
20 views
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Barb Ferrigno
Dec 19, 20224 min read
Use These Proven Tactics to Market Your Business without a Budget
In addition to producing top-quality, useful products, marketing concepts are also important to growing a business. Whatever great...
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Barb Ferrigno
Dec 8, 20224 min read
Why Your Business Needs A Marketing Toolkit
A marketing toolkit is a collection of tools that can help you promote your business. It can include anything from social media tools to...
45 views
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Barb Ferrigno
Nov 28, 20227 min read
Share of Voice: What Is It and How Can You Increase Yours?
Brian Moseley If you’ve been in marketing for any period of time, you’ve probably heard the phrase “share of voice”—but you might have...
25 views
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Barb Ferrigno
Nov 28, 20225 min read
What Is Online Marketing?
by Semrush Team What Is Online Marketing? Online marketing is the delivery of marketing content across multiple digital channels,...
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Barb Ferrigno
Nov 28, 20223 min read
Insights on How to Achieve the Greatest Marketing Impact
By: Vicki Scheele Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort. Some...
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