Updated: May 22
Running a restaurant is no cakewalk - especially with the never-ending search for ways to increase foot traffic, attract new customers, and boost sales. But fear not! A spectacular marketing strategy is all it takes to achieve success. In this article, we'll reveal the most effective marketing tactics to use in 2023 that will help you attract hordes of customers to your restaurant. Take a deep breath and read on - we've got your back!
1. Sign-up to listing websites
So, you're the proud owner of a restaurant and you want to get the word out there, right? Well, move over old-fashioned flyers and posters, because it's all about the online game now. And lucky for you, there are websites out there that are specifically designed to help out businesses like yours. Enter Bloc Nearby. It’s a fantastic resource for promoting your restaurant. So sign up, get listed, and let the world know that your eats are not to be missed. Try listing on every free site that you can so people can easily find you online.
2. Leverage social media
Looking to boost your restaurant's marketing efforts online? Look no further than social media platforms like Facebook, Instagram, TikTok, and Twitter. Show off your delicious dishes with stunning photos and give followers a behind-the-scenes look at your kitchen. Keep things interactive by inviting followers to tag their friends and share your posts. And don't forget about collaborating with food bloggers, influencers, and opinion leaders in your community - it's a great way to build up your credibility and get more visibility. Start leveraging these powerful tools today and take your restaurant to the next level!
3. Offer online ordering and delivery
With the pandemic reshaping our world, the demand for home-delivered meals has skyrocketed. If you haven't yet embraced online ordering and delivery, you're leaving significant revenue on the table. Leverage the power of third-party delivery services, such as Uber Eats, Grubhub, DoorDash, and Postmates. Ensure your menu is current and precise to attract and retain satisfied customers.
4. Create loyalty programs
Repeat customers are the backbone of any successful restaurant. That's why creating a loyalty program that rewards customers for their patronage is a great idea. Offer discounts, freebies, and exclusive promotions to loyal customers, and encourage them to dine at your restaurant often. You can also use customer feedback surveys and follow up with personalized messages to enhance the customer experience. Related: Restaurant Market Research
5. Host events and pop-ups
Hosting events and pop-up collaborations can help create a buzz around your restaurant and attract new customers. Partner with local breweries, wineries, distilleries, and food businesses to host themed events and incorporate your signature dishes and drinks. This can help differentiate your restaurant from the rest and offer a unique experience to your customers.
6. Adopt sustainability practices
Partnering with local businesses and hosting unique events is a game-changing strategy to attract and retain customers for your restaurant. Create themed events in collaboration with nearby breweries, wineries, distilleries, and food establishments that exhibit your signature dishes and beverages. By providing an unforgettable experience, you'll make a lasting impression on your customers, stand out from competitors and create a buzz that'll bring them back for more. Be the buzz and seize the advantage.
7. Use influencers
Influencers. Yep, those people with millions of followers who seem to know all the latest trends before anyone else. By using influencers in your marketing strategy, you could get your restaurant in front of a whole new audience and make your grub the talk of the town. Just think, instead of being known as "that place next to the gas station," you could become known as "that spot that [insert influencer's name here] is always posting drool-worthy pics from." So go ahead and slide into those DMs, to get your restaurant the attention it deserves. Sav Patel, owner of The Arch in Wembley says ‘Influencers can be a great way of raising awareness, but beware of fake followers and engagement. We prefer to go with hyper-local influencers who have a real audience, even if it’s small. We then put a PPC ad on their content to make sure it’s going to the right people.’ 8. Use PPC ads and offers Are you a restaurant owner looking for a fun and effective way to attract more customers in 2023? Well, listen up because I have got just the trick for you - PPC ads and offers! Now, we know what you're thinking, "Ugh, more marketing stuff," but hear me out, my friends. With pay-per-click ads, you'll only be charged when a potential customer actually clicks on your ad, which means you're getting more bang for your buck. And who doesn't love a good offer or discount?
Entice hungry diners with tantalizing deals and promotions, and watch as they come flocking to your restaurant faster than you can say "bon appétit"! Trust me, guys, this isn't your grandma's marketing strategy - it's a fresh and exciting way to get your restaurant noticed in 2023.
To successfully market your restaurant in 2023, you need to blend innovation, technology, and eco-friendliness. Spark your imagination with social media, online ordering, and delivery.
Launch loyalty schemes, hold events and pop-ups, and embrace sustainability practices to create a unique identity that entices customers to your restaurant. Remember, marketing isn't a box-ticking exercise - it's a journey of trial, error, and constant adaptation. Keep exploring, gathering ideas, and finessing your marketing strategy to reach your goals. Happy marketing!