It's easy for businesses to get sucked into the buzz surrounding digital marketing strategies in today's digital age. But, if done right, conventional marketing strategies still have a lot of value and maybe just as successful as digital marketing efforts. In this article, we will discuss three conventional marketing strategies that are still effective today.
Print Marketing
Print marketing is any form of marketing or advertising produced using paper or other physical materials. Print marketing still has a lot of significance despite huge developments in digital marketing. Below are three examples of successful print marketing.
Flyers and Brochures
Flyers and brochures are excellent tools for publicizing your company, and they are inexpensive and simple to distribute.
Clear: Maintain clarity and conciseness in your message. To do this, take advantage of listing key points and using brief paragraphs.
Employ eye-catching images: Ensure your flyers and pamphlets include eye-catching visuals that capture your audience's attention.
Add a call to action: Incorporate a call to action that encourages your audience to act, such as browsing your website or phoning your firm.
Business Cards
Business cards are an excellent approach to creating an impact on prospective consumers or clients.
Keep it simple: Don't cram too much information into your business card. Adhere to your name, title, company name, and contact information.
Use high-quality materials: To make your business cards stand out, use high-quality materials like thick cardstock.
Make it unforgettable: Make your business card distinctive and different using a unique graphic or innovative typography.
Direct Mail
Direct mail is a marketing strategy that entails sending physical mail to a specified target audience. Here, your mailings might include information on new offers, promotions, or general info about your business.
Customize your message: Make your audience feel appreciated and important by using individualized communications.
Provide something of value: To persuade your recipients to act, including a unique offer or promotion.
Don’t forget about email: With the help of email marketing software for small businesses, you can blend direct marketing and digital marketing strategies to reach a larger audience.
Email marketing software for small businesses can be a powerful tool to blend direct marketing and digital marketing strategies and reach a larger audience. However, one-on-one or manual outreach for lead generation or similar purposes can also be effective. Jon Kelly, a 20-year digital marketer and outreach specialist with 1stonthelist.com, suggests that cold email outreach still works, provided you personalize your approach and understand your target audience.
To achieve success with cold email outreach, it's essential to find the right person to contact. While this may not always be obvious, a WHOIS lookup, social media pages (e.g., Twitter, Facebook), or contact pages of websites can often provide email addresses. It's advisable to contact the most senior executive if you're unsure of the owner/CEO's identity. While emailing the wrong person at a lower level can result in deletion, the top-level exec may redirect your email.
The title of your email plays a critical role in getting recipients to open it. Therefore, make it attention-grabbing by mentioning their name, business, and include a "re:" line to attract their attention. For example, "Advertising inquiry," "Looking for your rates," or "Do you offer sponsored content?" can pique interest. Including a person's name and domain name in the subject, such as "Attn: Jon Doe, re: Yourwebsite.com," can also be effective, as it's simple yet targeted.
Once they've opened the email, keep it short, sweet, and valuable. People are busy, especially in today's instant gratification world, so get straight to the point and offer value. Rather than just asking for something, provide a value proposition if you're selling a product. Alternatively, if you're selling a service, take a minute or two to find something about their website that could be improved, such as design, code, or SEO, to show that you've assessed their needs and can help their business.
Event Promotion
Event marketing is an example of marketing that entails arranging or attending events to promote your company. Below are three ways to utilize event marketing.
Create Your Event
Organizing your own event is an excellent approach to building interest and advertising your product or services. Here are some pointers for organizing a good marketing event:
Be inventive: Think outside the box to create a one-of-a-kind event concept that will capture people's attention.
Advertise your event: Utilize social media, email marketing, and other methods to advertise and build buzz surrounding your event.
Sponsor an Event
Sponsoring an event is also an excellent method to get your company in front of an audience. Here are some pointers for sponsoring an event:
Choose an appropriate event: Pick an event relevant to your company and its target audience.
Make yourself visible: Make sure your logo is prominently displayed during the event, using flags and other signage.
Interact with guests: Use the event as an opportunity to interact with people and promote your company.
Attend Events
Simply attending events is a cost-effective way to network and market your company. Here are some tips for making the most of your time when attending events:
Come prepared: Bring business cards and other marketing materials to distribute to participants.
Be social: Use the event to connect and make new acquaintances. Be personable, pleasant, and open to chat.
Outdoor Advertising
Outdoor advertising entails marketing your company using billboards, signage, and other forms of public displays. Below are three classic ways businesses use outdoor advertising.
Billboards
Billboards are an excellent approach to reaching many people and building brand recognition. Select conspicuous areas for your target demographic, such as along main roads or near renowned landmarks.
Signs
Signs are a less expensive alternative to billboards but may still help market your company. Hang your sign in a prominent position, such as outside your shop or along a busy road.
Vehicle Wrapping
Vehicle wrapping involves covering your company's automobiles with branded visuals and messaging. You can drive around in locations where your intended audience is expected to be, or simply use the vehicle to commute. Either way, your message is sure to be seen by many.
Conclusion
Digital marketing is slowly becoming more popular than conventional marketing, but traditional strategies still remain extremely valuable in today's marketing world. Businesses may increase brand awareness, expand their reach, and drive sales by properly utilizing print marketing, promotional events, and outdoor advertising. Remember to keep your intended audience in mind at all times, and don’t be afraid to implement a wide array of marketing strategies at once.