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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
Oct 20, 20224 min read
History Repeats Itself, Even in Marketing
By: Patrick Groover “Hyper-personalization.” “Hyper-connectivity.” As marketers, it is a bit staggering to watch the continued growth of...
3 views0 comments


Barb Ferrigno
Oct 20, 20223 min read
How Persona Creation Makes Content and Editorial Calendar Creation Easier
By: Matt Solar Content marketing can be a time-consuming endeavor, especially for small business owners or marketing teams that only...
3 views0 comments


Barb Ferrigno
Oct 19, 20224 min read
5 Tips to Improve Your Omnichannel Marketing
By: Bryson Runser Marketing continues to undergo rapid and major changes. Consumers are turned off by mass selling, and expect...
11 views0 comments


Barb Ferrigno
Oct 17, 20226 min read
5 Ways to Optimize Sales Activities with Dashboards
By: James Dillon Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive...
5 views0 comments


Barb Ferrigno
Oct 17, 20224 min read
The 5 Things Salespeople Need to Build Their Personal Brand
By: Brittni Kinney When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not...
4 views0 comments

Barb Ferrigno
Oct 13, 20224 min read
Marketing Automation Can Improve Your Creative Team’s Workflow
by By: Rena Gadimova Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed...
7 views0 comments


Barb Ferrigno
Sep 28, 20223 min read
Effective Tips for Planning a Successful Media Event
Whether you’re launching a new product or informing your audience about some major changes within the company, media publicity is a great...
16 views0 comments


Barb Ferrigno
Sep 16, 20222 min read
3 Tips For Staying Better Organized When Working In Sales
For most jobs, getting and staying organized can make a world of difference in how successful you’re able to be. But in jobs like sales,...
12 views0 comments


Barb Ferrigno
Sep 16, 20224 min read
6 Ways to Finance Your Marketing Campaign
Source As a small business operating today, there's only so much you can do to draw in customers before biting the bullet and shelling...
17 views0 comments


Barb Ferrigno
Aug 1, 20224 min read
How to Tap into the Power of Influencers
By: Lisa Marcyes Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines...
9 views


Barb Ferrigno
Aug 1, 20224 min read
How to Drive Considered Purchases in Consumer Marketing
By: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. In this information age where...
7 views


Barb Ferrigno
Aug 1, 20226 min read
A 3-Point Health Check for Your Marketing Strategy
By: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern...
0 views


Barb Ferrigno
Aug 1, 20225 min read
How to Find a Marketing Automation Platform That Grows With You
By: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. Some of the biggest challenges that marketers...
2 views


Barb Ferrigno
Jul 29, 20224 min read
How to Drive Considered Purchases in Consumer Marketing
By: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. In this information age where...
8 views


Barb Ferrigno
Jul 29, 20224 min read
How to Tap into the Power of Influencers
By: Lisa Marcyes Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines...
1 view


Barb Ferrigno
Jul 29, 20224 min read
7 Marketing Truths You Can Ignore
By: Wendy Dessler You’ve heard all of the adages when it comes to approaching a challenge: there’s more than one way to skin a cat,...
9 views


Barb Ferrigno
Jul 29, 20223 min read
Why You Need a Sales & Marketing Process Flow to Achieve Alignment
By: Alex Buckles In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges...
22 views


Barb Ferrigno
Jun 27, 20224 min read
Tips for Marketing for the Eyes of The Buyer
Marketing is all about finding ways to grab your target audience's attention–whether through words or images. Unfortunately, we all have...
14 views


Barb Ferrigno
Jun 24, 20223 min read
B2B Marketing Strategies for a Post-Pandemic Environment
By Kartik Anand 2020 was a year that many business owners and entrepreneurs would like to forget, both in terms of how it impacted their...
3 views


Barb Ferrigno
Jun 17, 20223 min read
How to Start and Market Your Photography Business
Whether you enjoy taking photos or you’ve simply always been attracted to this visual medium, you might be thinking about starting your...
9 views
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