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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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How a Marketing Consultant Can Help Your Business
In the world of business, professional consultants are an invaluable resource. They can aid in optimizing operations and support growth...
Barb Ferrigno
Jan 23, 20233 min read
Simplified Marketing attribution and Data Management Implementation
Using Simplified Marketing Attribution and Data Management in your business is key to staying competitive in today's rapidly changing...
Barb Ferrigno
Jan 19, 20236 min read
How To Enhance Your Company's Marketing Department
Image Source The best and brightest in the marketing world are always in high demand. If you're looking to improve your company's...
Barb Ferrigno
Jan 17, 20233 min read
5 Marketing Strategies to Adopt in 2023
Marketing is a vital part of any business, and it can’t be ignored. Marketing strategies are always changing, so it's important to stay...
Barb Ferrigno
Jan 17, 20233 min read
Why study Marketing? 10 Tips to be successful
The world of marketing is very exciting, challenging, and rewarding. It offers a wide range of opportunities and outlets, from areas such...
Barb Ferrigno
Dec 28, 20226 min read
6 Key Marketing Strategies for Specialty Contractors
Over the last couple of years, the specialty contractor market has gone through a very welcome and much-necessary transformation. New...
Barb Ferrigno
Dec 26, 20224 min read
Use These Proven Tactics to Market Your Business without a Budget
In addition to producing top-quality, useful products, marketing concepts are also important to growing a business. Whatever great...
Barb Ferrigno
Dec 19, 20224 min read
Why Your Business Needs A Marketing Toolkit
A marketing toolkit is a collection of tools that can help you promote your business. It can include anything from social media tools to...
Barb Ferrigno
Dec 8, 20224 min read
Share of Voice: What Is It and How Can You Increase Yours?
Brian Moseley If you’ve been in marketing for any period of time, you’ve probably heard the phrase “share of voice”—but you might have...
Barb Ferrigno
Nov 28, 20227 min read
What Is Online Marketing?
by Semrush Team What Is Online Marketing? Online marketing is the delivery of marketing content across multiple digital channels,...
Barb Ferrigno
Nov 28, 20225 min read
Insights on How to Achieve the Greatest Marketing Impact
By: Vicki Scheele Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort. Some...
Barb Ferrigno
Nov 28, 20223 min read
How to Achieve Business Growth by Implementing Top Marketing Strategies in 2023
The goal of any successful company is to remain viable, grow, and eventually expand. Even if that may not be one of the initial...
Barb Ferrigno
Nov 18, 20224 min read
Understanding the Revolutionary Effects of Web 3.0 Marketing
The evolution of the internet has been progressing without slowing down. There have been turning points in the structure of the...
Barb Ferrigno
Nov 15, 20226 min read
What are the Best Marketing Methods for an e-commerce Site?
https://systeme.io/?sa=sa0051069608921d4e8046ede758b2c89db5d41cc8https://systeme.io/?sa=sa0051069608921d4e8046ede758b2c89db5d41cc8 One of...
Barb Ferrigno
Nov 2, 20222 min read
B2B Tech Marketers Make the Shift From Funnels to Lifecycles
By: Ardath Albee For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value...
Barb Ferrigno
Oct 20, 20224 min read
History Repeats Itself, Even in Marketing
By: Patrick Groover “Hyper-personalization.” “Hyper-connectivity.” As marketers, it is a bit staggering to watch the continued growth of...
Barb Ferrigno
Oct 20, 20224 min read
How Persona Creation Makes Content and Editorial Calendar Creation Easier
By: Matt Solar Content marketing can be a time-consuming endeavor, especially for small business owners or marketing teams that only...
Barb Ferrigno
Oct 20, 20223 min read
5 Tips to Improve Your Omnichannel Marketing
By: Bryson Runser Marketing continues to undergo rapid and major changes. Consumers are turned off by mass selling, and expect...
Barb Ferrigno
Oct 19, 20224 min read
5 Ways to Optimize Sales Activities with Dashboards
By: James Dillon Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive...
Barb Ferrigno
Oct 17, 20226 min read
The 5 Things Salespeople Need to Build Their Personal Brand
By: Brittni Kinney When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not...
Barb Ferrigno
Oct 17, 20224 min read
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