Updated: Nov 5, 2022
One of the areas where people get stuck when they start an e-commerce business is marketing. They may have a great product and know about different platforms, but very few truly understand how to market their business. And this is, unfortunately, why so many people fail with e-commerce. Let's take a look at some of the marketing techniques everyone should consider when running an e-commerce store along with some of their benefits.
SEO is one of the most efficient marketing methods for e-commerce. If you don't know what SEO means, it stands for Search Engine Optimization. It is the art of maximizing visibility on search engines through tactics such as good website design and performance, link building, and building authority.
These things may be a bit tough to grasp for a layperson, but there are some things that you can do on your own to improve your site’s SEO. Choosing the right platform is one of them, with Shopify being the best in many people's eyes in that department. You can then look at ways to boost your site's performance, like compressing images or using smaller file formats and having a well-populated blog.
But, if you really want to take things to the next level, you will have to hire outside help. A Shopify SEO expert will be able to do things like building authority for your site by generating different signals and will also look over your website to see if you could make improvements. If you want to learn more about what a Shopify SEO expert can do for you, check out the Renaissance Digital Marketing website.
PPC is another method that you could try. PPC is a method that allows you to bid on specific keywords and have your ads appear whenever someone runs a search for that term on a search engine. This could be on Facebook, Google, or a smaller search engine like Bing.
The beauty of PPC is that you only pay when someone clicks on the ad and can get traffic almost immediately after launching a campaign. You will, however, need to keep a close eye on your cost per click, conversions, margins, and returns to make sure that you don’t overspend.
One method that is underused by e-commerce site owners but can be very powerful is native advertising. Native ads are the small image ads that you see on popular news and entertainment sites and can be very profitable if used correctly.
Native ads operate on the same system as PPC ads, and you'll only pay for them when someone clicks. You do have to know how to make eye-catching ads, however. You also have to be aware that people rarely want to buy directly after clicking on a native ad, so you may have to create a gateway page to warm them up before they get to your site.
All these techniques should be part of your repertoire if you want to successfully market your e-commerce website. You also have to spend some time looking at other methods and give as many of them a try as possible.