Barb FerrignoApr 29, 20194 minIt’s Not About ‘What’s Trending,’ Find Out What Your Audience Actually Cares Aboutby Mark Bradley As a marketing professional, your biggest concern is reaching your audience. The dream is for millions of people to like,...
Barb FerrignoApr 29, 20193 minIs social media marketing worth the investment? by Erin Norman : senior solutions consultant, public policy, at research firm Heart+Mind Strategies, Reston, Va. As brands feel more...
Barb FerrignoApr 15, 20194 min5 Tips to Use Social Media for Product and Brand PromotionOver the past decade, social media has become a global phenomenon and the most powerful mass media tool in existence. Needless to say, it...
Barb FerrignoMar 17, 20193 minHow To Effectively Advertise On Social Media PlatformsIn recent days, digital advertising has become a major part of most marketing campaigns. It is just a matter of time and this advertising...