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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Dynamic Search Ads Explained & How Best to Use Them in Your Strategy
Amy Bishop Dynamic search ads refer to a type of campaign that allows advertisers to capitalize on queries that might not have otherwise...
Barb Ferrigno
Nov 28, 20226 min read
Share of Voice: What Is It and How Can You Increase Yours?
Brian Moseley If you’ve been in marketing for any period of time, you’ve probably heard the phrase “share of voice”—but you might have...
Barb Ferrigno
Nov 28, 20227 min read
5 SEM Hacks to Improve Your Ad Campaigns
by Kelly Lyons Search engine marketing (SEM) is a valuable method to earn the coveted top spot on SERPs. But it’ll take more than a big...
Barb Ferrigno
Nov 28, 20224 min read
What Is Online Marketing?
by Semrush Team What Is Online Marketing? Online marketing is the delivery of marketing content across multiple digital channels,...
Barb Ferrigno
Nov 28, 20225 min read
Insights on How to Achieve the Greatest Marketing Impact
By: Vicki Scheele Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort. Some...
Barb Ferrigno
Nov 28, 20223 min read
5 Brands that Centered Digital Transformation Around Customers
By: Giselle Abramovich A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business...
Barb Ferrigno
Nov 28, 20226 min read
Content Diversification Leads to Greater Revenue Gains
By: Jennifer Tomlinson Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and...
Barb Ferrigno
Nov 28, 20223 min read
Data-Driven Marketing | How To Build And Execute An Effective Data Strategy
By: Linda Schumacher Marketing teams often hear a mandate from their CMOs: “Be data-driven.” That’s because the pressure is on for...
Barb Ferrigno
Nov 28, 20223 min read
The Office of the Future | Working From Home
By: Rena Gadimova Is the office of the future more like your home? We like to make our spaces our own. Now so many of us are working from...
Barb Ferrigno
Nov 28, 20224 min read
Business Continuity | Reinvention & Digital Transformation
By: Rena Gadimova When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to...
Barb Ferrigno
Nov 28, 20225 min read
Why Digital Transformation Is Crucial for Marketing and Sales Alignment
by Mathias Johnson Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to...
Barb Ferrigno
Nov 28, 20224 min read
Guide to Gain More Insight on Current Marketing Trends
The world of digital marketing is constantly changing, which makes it important to stay up-to-date with the latest trends to expand your...
Barb Ferrigno
Nov 28, 20223 min read
Tips To Keep Your Small Business Safe From Unscrupulous Employees
Employees are the strength of an organization as they can drive growth and achieve targets. But they may also become the weakest link...
Barb Ferrigno
Nov 25, 20223 min read
6 Ways Car Sharing Makes Car Ownership More Sustainable and Eco-Friendly
Modern society makes very bold steps in the direction of sustainability and green environmental practices. So, it shouldn't be that big a...
Barb Ferrigno
Nov 24, 20224 min read
Top Tips for Leaving an Excellent First Impression
Did you know that when you’re meeting someone for the first time, they form their opinion about you within the first 17 seconds? That's...
Barb Ferrigno
Nov 24, 20223 min read
Perfecting the art of Finding the Perfect Name for Your Business
If you're kickstarting your own business, one of the major decisions you'll have to make will be choosing your company's name. When you...
Barb Ferrigno
Nov 22, 20224 min read
Tips for Entrepreneurs Starting Their First Businesses
Image via Pexels Congratulations! You’re starting a company! That means you are now part of a growing group of entrepreneurs who are...
Barb Ferrigno
Nov 21, 20223 min read
Tips & Advice from Niche Industry event Pro
by Jim Cermak TradeShowu.biz Trade Show Learnings for Growth Happy to have on the podcast this week someone who owns two businesses aimed...
Barb Ferrigno
Nov 21, 20222 min read
What Are the Key Steps Involved in Social Media Marketing?
Most categories and companies need to use social media as a crucial marketing medium. When it comes to using digital marketing, the issue...
Barb Ferrigno
Nov 19, 20223 min read
How Therapists Can Attract Patients with SEO
Thousands seek therapists daily. How do you bring your clinic closer to them? The answer lies in search engine optimization (SEO). This...
Barb Ferrigno
Nov 18, 20224 min read
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