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Tips & Advice from Niche Industry event Pro

by Jim Cermak

Trade Show Learnings for Growth

Happy to have on the podcast this week someone who owns two businesses aimed at the gift industry. She has been participating in trade shows for over a decade and is sharing things she has learned over the years to help her businesses grow! Sue Monhait of Gift Biz Unwrapped has learned sometimes the hard way how to have success in trade shows. She shares victories and failures, and some unconventional strategies for growth.

We Discuss:

  • How trade shows have changed over the past couple of years

  • What Sue has done during shows that have lower attendance

  • Being strategic with shows and promotions

  • Sue's BIGGEST trade show MISTAKE - cost her huge $$$

  • And how much more!

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2) Jim's Pro Trade Show Tip #164 - Always be in front of your table or booth!

  • Don't put a barrier between you and your attendees - at least until you are ready to get into a deeper conversation

  • By being behind a table, you may appear unapproachable

  • Being in front creates MORE opportunities!

3) Delivering Greater ROI to Exhibitors (free video training webinar)

  • Join host Vinnu Deshetty (Founder of EVA Events Management Platform) and me (Jim Cermak) as we discuss Delivering Greater ROI to Exhibitors

  • We share ideas on how to create a tradeshow program that has existing exhibitors renewing their contracts and new ones breaking down your doors to get in. Key takeaways from the webinar:

  • --- What information do your exhibitors really want

  • --- Ideas to set your exhibitors up for success

  • --- What exhibitors really like at tradeshows and what drives them nuts

  • >> Click Here for FREE ACCESS to the Training! <<

4) Did you miss these episodes? Click below to listen!

- Ep 185 - PRO Tip 6 - How to Follow up with ALL Types of Leads - Ep 184 - Best Practices from the Show Floor - Ep 183 - Orchestrating the Attendee Journey from first contact - Ep 182 - Turn Your Visual Brand into a Selling Stage Let's work together to make your next show Wildly Successful! Contact Me! About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!

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