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Branding Mistakes That Small Businesses Should Avoid

Updated: Dec 28, 2022


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Branding is vital to all businesses, whether big or small. The logo may be the first thing that comes to mind when you hear the word branding, but it's more than that. It's what people perceive about you, so it includes your voice, customer experience, and everything you do that makes up your identity. Having strong branding has many benefits, including the following:

  • Improve brand recognition

  • Strengthen loyalty

  • Increase sales

  • Competitiveness

  • Build a strong culture in the workplace

With all the benefits you can get from strong branding, it's just right to focus on creating one for your company. Unfortunately, some companies make branding mistakes that affect their name. We listed these common errors so that you can avoid them.


Not having a full understanding of your brand

You should have a solid understanding of your identity as a company to have effective branding. It covers the entirety of your business, including its vision, objectives, beliefs, target audience, and tone. It will be impossible to create a cohesive brand if you're not clear about your identity. An example is the famous brand Coca-Cola, which is committed to bringing happiness. This is what you'll feel in its campaigns and content.


Lacking consistency

Lack of consistency will confuse consumers, and it wouldn't do your business any good. It would be difficult to gain their trust, and it could hurt your brand's recall value. So, ensure consistency in all platforms so clients will better understand your brand and keep you in mind. They will feel familiar with your company the more they see your brand, which builds trust. One of the factors to consider is your branding design. The colors, fonts, images, and texts you use should be the same so customers can immediately identify your brand. The same goes for the tone you use in your content and communications. For instance, if you want them to perceive you as fun and friendly, then it's the voice you should use when talking to customers and posting on various platforms.


Overlooking customer experience

Branding is about how people see or think about you, so the customer experience is crucial. For instance, if your company wants to impart the image of being customer-focused, but clients had a bad experience with you, they may perceive your brand negatively, which does not meet your goal. Don't neglect your clients' needs, and commit to giving them excellent experience in dealing with your company.


Depending on trends

It's not wrong to adopt the trends because it makes you relatable. However, you shouldn't depend on it entirely because you could lose your brand's essence. Instead, stay true and committed to your identity and participate in the trends without losing your individuality.


Copying competitors

Studying your competitors will help determine their strengths and weaknesses. You could take inspiration from the good things they do, but don't copy them because it will defeat the purpose of making your brand stand out from the rest.


Create clear, strong, and consistent branding by preventing the abovementioned mistakes. Your branding effort will benefit you in the long run.




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