BY DAVID FINKEL, AUTHOR, 'THE FREEDOM FORMULA:
HOW TO SUCCEED IN BUSINESS WITHOUT
SACRIFICING YOUR FAMILY, HEALTH, OR LIFE'
Webinars are a great way to connect with your customers, teach, and sell your services. And given the current travel restrictions, being able to host a webinar and do it well has become crucial to the success of businesses no matter what the industry.
I don't claim to be an expert in the webinar space, but my team hosts 15 to 20 webinars a month for our current and prospective client base and we have moved several of our live events to a Web-based platform over the last few months due to nationwide travel restrictions. Through a lot of trial and error we have learned a lot about what does and doesn't work. We have learned the best times and days of the weeks to hold webinars. We have learned the best ways to promote our events to our house list and to new prospects. And we have created systems and controls around such processes. A typical webinar of ours may have around 500 registrations, and out of that maybe 30 percent attend.
Which is good--but I knew that we could do better.
In addition to our own webinars, I often do guest speaking with other authors and industry leaders, so I get the chance to learn and grow from others in the digital space. A short while back, I had the opportunity to do a webinar with New York Times best-selling author Andy Andrews. And not only did he broadcast our webinar to those who registered for the event, it was also livestreamed to his Facebook group and Twitter, YouTube, and LinkedIn pages.
That required very little extra work on his part, but increased his viewership ten-fold. And it allowed the content to be viewed long after the live webinar had ended. Even days later, we could see the views double each and every day for up to a week after our recorded event.
Such a simple thing made such a huge difference in the amount of exposure the webinar received. Now imagine what that would do for your business. What would you do if you could reach 10X the clients with just a few simple clicks?
After seeing the impact live streaming had on the overall views, I began experimenting with our own webinars. We have an ever-growing Facebook business community and we have been able to give them live content several times a week with very little extra work. Now we may get 500 registrations for a webinar and end up with 5,000 to 10,000 views within a week's time. The results have been amazing! We are connecting with our clients more, making more sales appointments, and utilizing the social-media community that we have built up over the past few months.
It is now part of our UBS (universal business system) for each and every webinar we hold. And I want to encourage you to explore the technology and see how you can use it for your own webinars.