In today's world, building a website is one of the most important steps to small business success.
It is the foundation that allows you to build an Internet presence and grow your business.
After all, you can learn a lot about the people who visit your website and turn them into advocates, partners, or customers with the right set of tools. If any of these things happen to you, it will be a triumph. Now, how to get visitors to your website?
1. Optimize your content with keywords
When you optimize your content for keywords relevant to your business, the process is known as search engine optimization (SEO). Many business relationships are created after someone types a word or phrase into a search engine to find a website. Knowing the search terms people are currently using to find your website makes it easier to reach more visitors. Some terms may be specific to you, such as a brand or product name. Or, it could be attributes or benefits like “all-natural,” “free shipping,” or anything else that sets you apart.
In Google Analytics you can see what terms your website visitors have used in the past and use those keywords to help you optimize your website content. It is also advisable to take a look at the terms that your competition uses on their websites, in social networks, or in emails.
Google Search Console is another free tool you can use to see how often your website appears in search results, which search terms attract the most visitors, and how many people click on your site in search results.
The following tips can help you maximize your SEO efforts:
Make your website easy to find. Make sure your site has detailed descriptions of your offers and their benefits so search engines like Google and Bing can surface them. Also, create a descriptive SEO title for your website so more people will find you. An SEO title can be added as you create your website.
Take advantage of the content of your website. Blog posts, articles, opinions from the public, and other types of content help improve your search rankings and bring visitors to your website.
Optimize your visual elements. While search engines are much better at indexing words than visuals, images and videos can help you rank higher in Google if they're optimized for mobile viewing. If you're incorporating images into your website, make sure each image includes short alt text that describes the image or graphic to give the search engine a text alternative to interpret.
2. Create specific landing pages
Directing a website visitor to a landing page that shows what they're interested in helps them engage with your website and ultimately your business. Use website analytics to create pages that highlight content tailored to the priorities of website visitors. It might seem like a special promotion based on posts someone has read or information about new features in a product you've been researching.
You can build this personalized message into your current marketing by creating labels for your contacts. A tag is an ID for a contact who can report the content you provide when they visit you, to make sure it's relevant.
3. Create engaging, high-quality content
If you're wondering how to drive traffic to your website, a great way is to create high-quality, engaging content that can answer a question or provide a solution to a specific problem. Doing so can help build the authority of your website and position your business as an industry leader.
Creating unique, interesting, and useful content can also help your SEO efforts. The more you optimize your content and site visits, the higher your site will rank on the search engine results pages (SERPs). Also, posting valuable informative content can increase the likelihood that visitors will visit you again. This is because readers will know that your content is useful and trustworthy.
When creating content, make sure it's easy to read and follow. For example, a website subheading will help the reader find the information they are looking for quickly and easily.
4. Use digital ads to promote your site
You've seen them all over the internet: ads promoting everything from online courses to sunglasses and more. These ads are called digital or banner ads and are designed to drive traffic to a website or to a specific landing page for the campaign. These types of ads work because they can be placed on websites or blogs that appeal to a specific audience, such as DIYers or nature lovers.
On social media platforms like Facebook or Instagram, digital ads can be targeted to highly specific groups categorized by age, gender, interests, or educational level. The data you have about visitor activity on your website, such as what pages or products they viewed, and when they viewed them, can help you easily build and manage ads to target people who are in the market looking for something that you offer.
You may want to work with a consultant or agency to develop a paid media strategy and determine where to place your ads and how long to run them. A professional in this field will also be able to provide insight into what kind of results to expect from a campaign and how to improve its performance over time.
5. Improve your local search reputation
Google's local algorithm will return local results, so make sure you use them for the benefit of your website. Local search engine rankings allow your website to be found when someone searches for services located in your geographic area. For example, if you need to get your air conditioner repaired and you live in Chicago, you might type “air conditioning repair Chicago” into a search engine.
By increasing your local search reputation, you can get local businesses from those in neighboring areas. Additionally, customers can submit an online testimonial to discuss their positive experience with your brand, which helps establish that your business seems credible.
6. Get more backlinks from trusted sources
Backlinks, inbound links, are links on other websites that return to a specific page on your own site. The more quality backlinks you get, the higher your search engine ranking will be. This is because backlinks tell search engines how popular your website is with users and increase the authority of your website. The backlinks must come from a trusted site; otherwise, the opposite effect could occur.
Here are some other reasons why backlinks are important to your business:
The higher your rank in search engines, the more visitors your site will attract.
Backlinks help establish and build trust among consumers.
Backlinks can make people more aware of your brand's existence.
7. Collaborate with influencers
One of the best things you can do for your business is to start relationships with industry influencers. This can be done in many ways:
Introduce your business to them through public relations.
Ask them to comment on a new process, product, or service.
Suggest topics that you can write for them with their signature or your own with links to your site.
Many consumers follow certain influencers, which can help your business gain credibility and convert website visitors into customers.