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I read this book TWICE in one week - the Author joins me!

Barb Ferrigno
Dec 6, 2022
2 min read

If you listen to one episode this year (or at least today), make it this one! You will be blown away by my guest and the simple wisdom she shares!! Also, check out the info on an upcoming Marketing MasterClass from the amazing team at Zangardi Studio (see #2 below). 1) This week - Go For No! No is the journey...YES is the Destination!

I enjoy reading good business books. But I will admit - I am a painfully slow reader. Typically takes me a couple of months to get through a book. But recently I came across a book I couldn't put down! In fact, I read it TWICE in just one week! And it made a significant impact on me. Honored to have the author of that book join me on the podcast this week! Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, and No is How You Get There. For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams.

We Discuss:

Handling fear of rejection in sales, at trade shows and expos
How does fear of rejection impact the tradeshow industry?
Where does it show up?
What can people do at a tradeshow to be better at handling the fear of rejection?

Listen now for all the magic! Episode #189 - Go For No!

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2) Marketing MASTERCLASS - Special Event

Make 2023 the year you Master Marketing and GROW!
In this 3-hour masterclass, Patrick & Vanessa Zangardi from Zangardi Studio are the professionals who will be sharing their powerful insights and lessons!
You'll learn valuable marketing tactics, brainstorm marketing + content ideas, and leave with an understanding of how to speak to your audience in ways that inspire, delights, and garners trust to increase revenue!
>> C lick Here - I Need the MasterClass! <<

3) Jim's Pro Trade Show Tip #166 - Take a Pic of Your Booth & use on Social!

Want to make a connection at a show among all the booths and displays?
Take a picture of your booth and use it in your marketing BEFORE, DURING, and AFTER the event!
When people see your display on social media or in an email before the show, and then see it again LIVE, that will make an immediate connection!
And use it after the show in your follow-ups to be that reminder and help you stand out from all the other displays they saw at the show.

About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!