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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Digital Marketing 2023 Guide: Which Innovations to Invest in?
Digital marketing is one of the most innovative industries today. It continues to evolve at a rapid pace with new trends and technologies...

Barb Ferrigno
Dec 18, 20224 min read


5 Brands that Centered Digital Transformation Around Customers
By: Giselle Abramovich A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business...

Barb Ferrigno
Nov 28, 20226 min read


Business Continuity | Reinvention & Digital Transformation
By: Rena Gadimova When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to...

Barb Ferrigno
Nov 28, 20225 min read


Why Digital Transformation Is Crucial for Marketing and Sales Alignment
by Mathias Johnson Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to...

Barb Ferrigno
Nov 28, 20224 min read


How Your Website Can Be Your Biggest Digital Strategy Opportunity
By: Dan Purvis Building a website is easier than ever. It is the foundation of your digital strategy and is one of the most effective...

Barb Ferrigno
Oct 20, 20224 min read


Demand Generation and Distribution: 4 Must-Try Digital Marketing Channels
By: Gurdeep Dhillon Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s...

Barb Ferrigno
Oct 17, 20224 min read


Can digital books replace print ones?
In a world where technology is ever-changing and advancing, it’s no surprise that even our books are going digital. eBooks have been...

Barb Ferrigno
Oct 11, 20223 min read


Digital Marketing and Management Tips in the Automotive Industry
No matter what you’re doing and where you’re located, being part of the automotive industry is one of the most exciting things in the...

Barb Ferrigno
Sep 22, 20223 min read


Why Data Visualization and Digital Marketing Is a Match Made in Heaven
Image via Pexels Many people think of data visualization and digital marketing as two completely different fields. However, the truth is...

Barb Ferrigno
Aug 23, 20223 min read


5 Powerful Digital Marketing Hacks to Increase Sales
By suttida yang Digital marketing is the most effective way to reach your target audience, drive targeted traffic to your website,...

Barb Ferrigno
Jul 23, 20225 min read


Here's How to Plan Your Digital-Marketing Strategy and Set Budget Priorities
By Andrew Walker Over the past two years, businesses have been repeatedly forced to pivot in reaction to market dynamics, and those who...

Barb Ferrigno
Jul 23, 20223 min read


The 5 Best Digital Marketing Strategies to Empower Your Business
By Kevin Leyes How digital marketing can change the game Digital marketing is cost-effective and easily measured. With analytics, you can...

Barb Ferrigno
Jul 23, 20223 min read


7 Reasons Why You Should Opt For A Digital Marketing Career?
The industry of digital marketing is constantly changing and is ripe for expansion. It has permanently altered how firms interact with...

Barb Ferrigno
Jun 26, 20224 min read


X Digital Marketing Tools Small Businesses Should Consider
Pexels Small businesses do not have access to the huge marketing budgets that large corporations have. Back in the day, that made...

Barb Ferrigno
Jun 22, 20223 min read


Why Is the Digital Marketing Industry So Popular?
Currently, digital marketing has turned up to be one of the happening industries. Therefore, most tech-savvy youngsters seek jobs related...

Barb Ferrigno
Jan 10, 20224 min read


How Mobile Apps are Changing the Face of Digital Marketing
In this day and age, it is truly hard to assess the extent to which smartphones and smartphone apps have changed our lives. However, the...

Barb Ferrigno
Dec 22, 20214 min read


An Increasingly Digital-First World
by Sheila McGee-Smith The week after Labor Day in the US, and summer Bank Holiday in Europe, has always felt like a time of fresh...

Barb Ferrigno
Dec 15, 20213 min read


How Will My Business Marketing Degree Help Me in My Digital Marketing Career?
Do you have a business marketing degree but not really sure how it’s going to help your future career? Maybe you’ve realised that digital...

Barb Ferrigno
Sep 15, 20214 min read


Believing These 5 Myths About Digital Marketing Keeps You From Growing
Introduction: In 2021 every major company wants to grow their online business. But do you know if you are going to believe the myths...

Barb Ferrigno
Sep 13, 20214 min read


5 Digital Marketing Trends For Your Business In 2021
Kevin Leyes Chairman of Leyes Empire, CEO of Leyes Media and VVS In the 21st century, technology has revolutionized our lives and is...

Barb Ferrigno
Jul 1, 20214 min read
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