Barb FerrignoJun 29, 20203 min9 Ways to Boost Your Marketing Without Overwhelming Your CustomersMARTIN ZWILLING FOUNDER AND CEO, STARTUP PROFESSIONALS More and more customers these days are doing their own marketing research,...
Barb FerrignoJun 29, 20203 minMeasurable Marketing: Why You Need to Go DigitalBY JIM SCHLECKSER Engineers, perhaps counter-intuitively, can make great marketers because of their analytical and quantitative...
Barb FerrignoJun 29, 20203 minDigital Marketing Channels Are Not All Equal--Here's How to Pick the Right Ones for Your BusinessBY BRIAN DE HAAFF, CO-FOUNDER AND CEO, AHA! Eleven hours. That is how long American adults now spend online each day--reading, watching,...
Barb FerrignoJun 29, 20204 minIf You Don't Do These 4 Digital Marketing Basics, You're Setting Money on FireBY KEVIN DAUM, BEST-SELLING AUTHOR Imagine a CFO saying, "Well, I'm not a CPA, so I don't know the difference between an income statement...