The industry of digital marketing is constantly changing and is ripe for expansion. It has permanently altered how firms interact with their clients and run their operations. Profit margins and company growth are directly impacted by the adoption of digital marketing techniques and technologies. Nowadays, a company's growth potential is also constrained if it doesn't employ digital marketing methods.
Marketing has had to adapt and struggle with changes in technology over the years, as well as our relationship with it. The history of marketing saw a significant transformation as a result of the industry evolution of the marketing business era. The single most significant development that has impacted digital marketing over the past three decades is the widespread adoption of the internet.
Digital marketing has become a need for everyone who wants to target a sizable audience through social media, digital adverts, or their website, especially during the past ten years. Global spending on digital marketing was estimated to be over $310 billion in 2019 and was expected to reach $350 billion in 2020 with a CAGR of about 12.8 percent. It demonstrates how the market is developing and how future growth is anticipated.
As a result, this post will explain digital marketing and the top 7 reasons to choose it as a career.
Digital marketing: What is it?
A type of marketing that takes place online is called digital marketing. It includes any marketing initiatives that connect with current and potential customers through electronic devices or the internet using social media, search engines, email, and other websites. Compared to traditional approaches, it lets you reach a broader audience and specifically target the people who are most likely to use or purchase your service or product. Digital marketing allows tracking your progress and is more affordable than traditional advertising.
It is sometimes referred to as online marketing and internet advertising and includes tactics including pay-per-click advertising, affiliate marketing, blogging, native advertising, SEO (search engine optimization), and social media marketing. It aids in introducing clients to your business and encourages product purchases.
Digital marketing encompasses a variety of digital assets, including your website, branded materials, textual and video content, photos, online tools and goods, social networking profiles, and product reviews. You can register for a PG in Digital Marketing to learn how to become a successful digital marketing expert yourself.
Top 7 Reasons for Entering the Field of Digital Marketing
The massive industry of digital marketing is expected to have rapid expansion in the near future. Therefore, whether you have technical or creative skills, you will undoubtedly find a niche in this industry. A career in digital marketing might therefore be pursued for a number of reasons.
High Demand For Digital Marketers:
According to Marketing Hiring Trends, 69 percent of businesses plan to increase their hiring of digital marketers to meet their objectives. The demand for digital marketing specialists is estimated to be at 59 percent, but the supply is only estimated to be around 19 percent, leaving a significant disparity between supply and demand. Therefore, a major factor is the growing demand for digital marketers.
Companies are increasingly in need of digital marketers as they realize the value of the internet and other digital platforms. These are excellent platforms for reaching a larger audience, scaling and expanding their business, and increasing revenue. With skilled digital marketing professionals, everything is possible. Because there is always something new and exciting to learn, their need will grow as the sector develops and evolves. Since the digital marketing sector is constantly changing, it attracts experts from a range of backgrounds.
The strongest benefit of a career in digital marketing is that it is recession-proof because it serves the marketing requirements of companies in all industries, many of which have experienced the worst time of their lives due to job loss during a recession. Companies used digital marketing as the most effective approach to reach their customers even during the recent pandemic.
Dynamic in nature
Digital marketing is extremely dynamic due to the quick advancements in mobile and online technology. To stay ahead of the competition, marketing professionals must study and use the newest trends in online marketing. As a result, this will eventually lead to greater job chances.
High Paid Designation
There are more opportunities to bargain when a position is in high demand. A career in digital marketing offers highly paid positions. Digital experts are paid significantly more than other professionals in this marketing industry because organizations are unable to find the necessary candidates due to the lack of digital experts.
Because the field of digital marketing is so adaptable, there are many options, methods to combine diverse abilities, and opportunities for continued education. If you decide on a career path or specialization in this area and later decide to change, you simply need a small amount of training to do so. So it's advantageous that you can continue working in the same industry while improving your current abilities and learning new ones.
Be Your Own Boss
By choosing a flexible career path, you can work for yourself in the exciting world of digital marketing. You may manage your job from anywhere, at any time, as long as you have access to a computer and the internet. You have a variety of options in the market, depending on your speed and schedule, to work as a freelancer or the grind of a 9 to 5 employment.
Also Read: Syllabus of PG in Digital Marketing
Today's businesses rely heavily on digital marketing to advertise and sell their goods and services to a wider, more targeted audience. Therefore, investing your time and money to achieve your marketing career goals by studying digital marketing skills is well worth it.
If you don't want to do a PG in Digital Marketing, then you can also opt for an online digital marketing course that will teach you all about digital marketing in just 4 months. So what are you waiting for?
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE - The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.