Small businesses do not have access to the huge marketing budgets that large corporations have. Back in the day, that made marketing an incredibly uphill battle. However, in today’s digital age, the internet has evened the odds in today's digital age. Now, any business is capable of great digital marketing.
Today, we will discuss the best digital marketing tools for your small business. These tools provide you with beneficial software. Now, you can plan and implement marketing strategies from the comfort of a computer. All they need is the right (and affordable) tools.
Digital Marketing Tools
Digital marketing tools come in all sorts of functions. Here are the most common (and useful) ones to consider:
The most convenient marketing tool at your disposal is social media. Most social media (particularly Facebook) offers a “business suite” that enables it to act as a “central hub” for most of a business’ basic needs. With the built-in messenger, they could use chatbots to streamline inquiries.
Additionally, social media essentially acts as an alternative to newsletters. Not everybody uses email these days. They do, however, tend to use social media a lot. Social media is essentially a digital hangout, and your page is one big interactive advertisement. Before anything else, start a social media page for your business. That will give you a great head start.
Data analysis tools let you make the best use of your marketing campaigns. It’s difficult to gauge how well your marketing is going without proper data analysis. There are a whole host of data analysis tools at your disposal online. For example, Google Analytics provides in-depth breakdowns of what people are searching for, their demographic, and which sites are most clicked.
Data analysis is essential for a startup’s digital marketing strategy. The data’s great for changing strategies on the fly. For example, let’s say you notice your Twitter account is doing really well with your niche. That means to start putting Twitter as the utmost priority in your marketing strategies. This kind of valuable data is only possible with analysis tools.
Social media has a rudimentary version of this tool (FB ads for example), but you should also branch out. Check out tools such as Google Ads to keep your bases covered. A central advertising hub is very handy for data analysis and ad management. Advertising hubs are also easy to integrate with your other digital tools.
A digital flyer or ad is much more reliable than a physical one. For example, it’s abstract whether or not a flyer got you a new lead or not. With a digital ad, every click is recorded, along with all of the clickers’ demographic and locations. That level of information is then easily readable on your chosen advertising hub.
Obviously, your ads can’t be bland. You need to add an aesthetically pleasing edge to your adverts. The best way to do this is using graphic design tools. For those with some graphic design experience, they could install Adobe Photoshop. For people with amateur design skills, they could start with sites like Canva.
Sites like Canva offer a lot of templates and are tailor-made for anybody to use. Photopea is also a great alternative for people who can’t afford Photoshop but want the basic functionalities. Best of all, Photopea is all in your browser. Whether you’re an experienced graphic designer or not, there are a ton of options available for you.
SEO is a term you will see a lot in digital marketing. SEO tools will show you how search engines work to your benefit. Frankly speaking, SEO would be impossible without the use of tools. There is simply too much data to sift through manually, and SEO tools streamline the process.
SEO tools let you know all the best keywords to use for your business. In addition, you’ll be able to see each keyword’s performance in real-time. That lets your business stay competitive in the ever-hectic SEO field. Lastly, SEO tools make every other plan much more effective. Efficient use of relevant keywords in your ads ensures a steady flow of traffic to your websites.
Every successful content plan needs good communication. Nowadays, you don’t need to have a meeting for every little detail of your campaign. Now, with apps such as Slack, Discord, and Zoom, people can meet from anywhere at any time. If the place they’re in has an internet connection, of course.
In some cases, digital meetings are even superior to physical meetings. For example, if all you need is a quick question for an employee, a simple chat will suffice. No need to go over to their stall or wait for them to notice your emails. Communication apps are the backbone of a small business.
To learn more about the ins and outs of running a business, check out our blog here.