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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use
By: Adobe Partners Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short...
Barb Ferrigno
Oct 13, 20225 min read
Hotel Marketing Strategy: 12 Essentials to Succeed
by Kim Campbell After a few slow and confusing years, hoteliers worldwide are seeing occupancy rates on the rise. The American Hotel &...
Barb Ferrigno
Oct 13, 20227 min read
How to Improve Your Ski Resort Marketing in 10 Steps
by Kim Campbell Travel to winter tourism destinations, such as ski and snowboard resorts, accounts for a large sector of the hospitality...
Barb Ferrigno
Oct 13, 20227 min read
Hotel ADR: The Complete 'Average Daily Rate' Guide
by Kim Campbell Of all the KPIs used to measure a hotel's success, three of the most popular are occupancy rate, RevPAR, and ADR. These...
Barb Ferrigno
Oct 13, 20227 min read
30 Spa Marketing Ideas to Boost Your Business
by Kim Campbell Marketing campaigns can be crafted to generate interest in a product, boost business, improve profits, increase brand...
Barb Ferrigno
Oct 13, 20229 min read
The Complete Guide to Hotel Room Tablets
by Kim Campbell The hospitality world is undergoing a digital transformation with the development of hotel apps, mobile check-in options,...
Barb Ferrigno
Oct 13, 20228 min read
How to Attract Business Travelers to Your Hotel
Kim Campbell The U.S. Travel Association concluded that 464.4 million single-traveler domestic business trips were taken in 2019....
Barb Ferrigno
Oct 13, 20224 min read
TikTok Hotel Marketing: The Complete Guide
By Kim Campbell Hoteliers may be surprised to learn that TikTok had made our list of hotel marketing trends. But through the use of...
Barb Ferrigno
Oct 13, 20228 min read
18 Types of Venues for Every Type of Event
by Kim Campbell No two special event venues are exactly alike. Venues vary greatly in size, style, service, and the types of events they...
Barb Ferrigno
Oct 13, 20226 min read
7 Winery Event Ideas to Boost Business
By Kim Campbell Wineries can benefit greatly from hosting regular events for their patrons, wine club members, and online audience....
Barb Ferrigno
Oct 13, 20227 min read
12 Golf Course Revenue-Generating Ideas That Work
By Kim Campbell Golf courses face tough competition — not just from other courses in the area, but also from other recreation facilities...
Barb Ferrigno
Oct 13, 20228 min read
10 Brewery Event Ideas That Actually Work
by Kim Campbell With more than 9,000 breweries in the United States, beer-based businesses face stiff competition in the battle for...
Barb Ferrigno
Oct 13, 20228 min read
Hotel Automation: Trends, Tools, and Tips to Know
by Kim Campbell As hotel automation technology develops, hospitality professionals at all levels, from owners and operators to general...
Barb Ferrigno
Oct 13, 20228 min read
How to Use Data at Registration to Improve Your Events
You’ve been sourcing information from the start. Up to this point, you might’ve sent targeted emails based on session interest and...
Barb Ferrigno
Aug 2, 20222 min read
Power of Personalization
By Madison Howard There’s no denying that today, it’s all about the individual. We want everything to be made for us or with us in mind....
Barb Ferrigno
Aug 2, 20222 min read
Event Website Basics
By Madison Howard It may seem daunting to build an event website. Really, it's easier than ever (you don't need a web developer anymore!)...
Barb Ferrigno
Aug 2, 20222 min read
3 Technology Advancements that Improve Virtual Events
By Deanna Ritchie Tech is always evolving — even in a pandemic. It's clear that the impact of this evolution is apparent everywhere....
Barb Ferrigno
Jul 16, 20226 min read
A Must-Have Event Sponsorship Proposal Template
By Cvent Guest Ever wondered why some events get a barrage of sponsors while others don’t? In a time where the competition to get...
Barb Ferrigno
Jul 7, 20224 min read
Leveraging Content for Virtual Events
by Felicia Asiedu Cvent Your content is the heart of your event, which is why when you host a virtual event, your content has a big role...
Barb Ferrigno
Jul 7, 202210 min read
Event Postponement and Cancellation Guide
By Anna Linthicum Cvent These past few months have been unpredictable in many ways, but there are a few themes that have remained...
Barb Ferrigno
Jul 7, 20227 min read
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