Power of Personalization

By Madison Howard

There’s no denying that today, it’s all about the individual. We want everything to be made for us or with us in mind. From the rise in popularity of monogrammed necklaces to custom drink orders, we want things to be done the way we like them. Technology has made personalization easier. Starbucks can send individualized offers based on the drinks you ordered in the past. Siri will call you by your name. Spotify creates playlists of songs, handpicked for you.

What is Personalization?

It could be as simple as an email that has your name in the subject line. It could be as complicated as a hotel room filled with your favorite flowers, favorite foods, a note with your name on it, and your favorite music playing. While each has a different level of difficulty, they both utilize the human desire to be recognized as an individual. Of course, that’s not the only reason personalization is important. Personalization, with the help of technology, creates shortcuts. Why do more, when you can do less? Why remember more when you don’t need to?

When you get a reminder to order more contacts, with your order, created based on the last order made, attached for review, it means you no longer have to remember that you running low and you don’t need to remember your prescription. It opens up your mind to think about other things. Personalization is a way to feel completely individual and spend less time doing things. Automation has allowed this kind of personalization to flourish.

Why Personalize Events?

Because when it comes down to it, it’s all about the experience. And not just the overall experience, but each attendee’s experience. Events shouldn’t be created with the group average in mind, but with each individual. People are different. They learn differently, they respond differently, and they think differently. Events should be about creating experiences attendees won’t forget, and the most memorable events are those that are tailor-made. Instead of delivering a generic event for 2,000 unique attendees, you can put data to work to create 2,000 powerful personalized experiences in the context of one event – and improve on that personalization year over year.

How Do You Personalize Events?

In our newest series, The Power of Personalization, we’ll give you a detailed look at how to personalize events at every stage. From digital personalization to individualizing experiences onsite, we’ll show you how to take your events to the next level. It all starts with data and automation. Automation isn’t just about doing a repetitive task faster, it’s about reaching and persuading attendees in more relevant ways. When you automate, you’re in a better position to uncover attendee insights to optimize and improve your event. Data gives you the insights you need to be able to personalize your events. There are endless ways to make an event and experience feel more personal.

Madison Howard

A graduate of the College of William and Mary, my passion for writing began before I could read, with a nightly verbal diary dictation transcribed by my obliging parents. When I'm not writing, you can find me binge-watching TV shows, baking elaborate desserts, and memorizing pop culture facts.