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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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How to Craft a Content-Marketing Strategy That Works
By George Kocher Did you know there are nearly 93,000 Google searches every second? If you want your content to rank well within any of...
Barb Ferrigno
Jul 5, 20224 min read
I Was An Imposter….
I know that you've heard this phrase a million times… People want to do business with people! When I first began being on Social Media...
Barb Ferrigno
Jul 5, 20222 min read
4 Ways to Stop Your Emails From Going to Spam
By Liviu Tanase People have been reading more marketing emails in the past year. No less than 78 percent of marketers say they've seen an...
Barb Ferrigno
Jul 4, 20225 min read
5 Email Marketing Habits to Leave Behind
By Liviu Tanase Email is set to have yet another mammoth year: in 2022, the number of emails sent and received every day is expected to...
Barb Ferrigno
Jul 4, 20223 min read
Why Every E-Commerce Brand Needs to Be All-In on Email Marketing
By Ross Andrew Paquette Millions of consumers worldwide use email and its use continues to increase throughout the years. Email is one of...
Barb Ferrigno
Jul 4, 20222 min read
4 Strategies for Better Email Marketing
By Jennifer Spencer While there is no denying that email marketing has incredible potential for e-commerce brands, many struggles to...
Barb Ferrigno
Jul 4, 20223 min read
Your Email Marketing Is Destined to Fail Without These 3 Essentials
By Scott Baradell Think email marketing is all spam? Think again! In a world where marketing pitches come at us from all angles and on...
Barb Ferrigno
Jul 4, 20223 min read
7 Steps to a Perfectly Written Business Plan
By John Rampton Every business needs to have a written business plan. Whether it's to provide direction or attract investors, a business...
Barb Ferrigno
Jul 4, 20224 min read
When You Face Change or Transition in Your Career...
There are 5 Good Things for you in this email! Invest in the approximately 94 seconds to read the whole thing...and click appropriately!...
Barb Ferrigno
Jul 4, 20222 min read
9 Tips To Optimize Blog Posts and Gain Traffic
Image Source Are you looking to increase your blog traffic and boost your blog post-performance? If so, you're in the right place! In...
Barb Ferrigno
Jul 4, 20224 min read
Improve Employee Performance With Proper Eye Care Benefits
Image Source As remote working and flexible work arrangements become the norm in today’s society, more and more employees face a problem...
Barb Ferrigno
Jul 4, 20223 min read
Lessons About Marketing Complacency I Had to Learn the Hard Way
By Alexander Valencia 2020 cast many unprecedented obstacles for businesses. From the mass exodus of in-office work because of the...
Barb Ferrigno
Jul 1, 20223 min read
The Anatomy of a Sales Pipeline: The Key to Growth
By Roberto Liccardo The world of sales and marketing is rifled with jargon, but not all of it is hearsay. There are key performance terms...
Barb Ferrigno
Jul 1, 20223 min read
How To Generate Leads On Twitter
By Ted Prodromou In his book Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand...
Barb Ferrigno
Jul 1, 20224 min read
5 Ways Businesses Can Get Traffic and Generate Leads
The following five sources of traffic are places where you can find people for your lead magnets. Some of these sources are free and some...
Barb Ferrigno
Jul 1, 20224 min read
Lead Generation Without Brand Trust is a Losing Game
By Scott Baradell I saw a business cartoon recently that made me laugh, then grimace. It showed two men standing in side-by-side kiosks...
Barb Ferrigno
Jul 1, 20224 min read
How To Use Funnel Charts To Analyze Data
Funnel charts are a great way to analyze data quickly and interpret your results. Funnel charts show how much of a particular quantity is...
Barb Ferrigno
Jun 29, 20223 min read
How to Get Started With Business Process Management
Image via Pexels Business process management is a catchall phrase for tools and software that helps you save time, automate tasks, and...
Barb Ferrigno
Jun 29, 20223 min read
(3/4) Short or Long Form Vids??
Next Right Thing Marketing Solutions (NRT) wants to make you more confident and prepared for the ever-changing world of social media for...
Barb Ferrigno
Jun 29, 20222 min read
(2/4) Algorithms: Why You See What You See in Your Feeds
Now that we are familiar with the nature of algorithms, what does each look like on the different social media platforms? FACEBOOK,...
Barb Ferrigno
Jun 28, 20222 min read
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