When it comes to marketing your product or service, you really can’t beat credibility as a tactic for building rapport with your customers and prospective customers. Credibility helps to reassure your prospects that your product or service is proven, by connecting them with other who found success with it. Here are three credibility-driven ways to increase your website traffic, and ultimately your sales.
Employ word-of-mouth
One of the best marketing tactics of all time continues to be word-of-mouth advertising. Word-of-mouth marketing is great for brands because it’s highly relationship-driven, and it attaches credibility and endorsement innately to any recommendation.
Nowadays, you can use social media to help promote word-of-mouth advertising. Strategically use testimonials and case studies of those who are impacted by the work of your business to help build credibility and empathy with new audiences. This type of content is much more appealing that just a direct link to a sales page or product page since it’s indirect. It allows the user to create their own path to purchase.
Use a content-driven approach
One of the most inexpensive and effective marketing approaches you can use to help market your business with credibility is using a content-driven approach. Instead of focusing on getting people to buy products or services upon their first interaction with your brand, focus on long-tail keywords that may eventually lead prospects into your buying funnel. Think about the problems and questions they have in the early stages of a journey that would eventually lead them to your product. For example, if you sell mattresses, consider creating a piece of content that’s called, “5 reasons you’re not getting the right amount of sleep.” This is a much more indirect and click-friendly article topic, and you’ll still be able to seed a link or mention of your business seamlessly. With this approach, you are indirectly promoting yourself in a way that serves the user’s original needs and search terms.
Find a partner
In the business world, one of the best ways to get in front of new audiences is by finding an existing cultivated audience to market to. The best way to do this is through affiliate mailings and joint ventures. With these tactics, you link up with another brand or business that offers a complimentary product or service to your own, and do some sort of promotion exchange, whether it’s through email, social media, or even an in-person event. You earn credibility because your partner’s audience obviously already trusts them, so when they throw their support to you, it’s an added credibility booster.
Plus, when you link up with another business, there are so many opportunities to link up to help achieve common goals. By partnering with other businesses, you’ll be able to leverage each other’s networks and get in front of a larger potential audience to increase traffic and ultimately sales.
When in doubt, lean on credibility messaging in your ads, emails, and messaging, especially to brand new prospects. If you’re unsure of how to get started, a marketing agency like Consultus Digitalt that does Internet Marketing Toronto can help you. This will help them gain some trust in your business, and pave the path for a sale down the road.