As you transition from Live Trade Shows and Events to Virtual Events and Webinars, are you frustrated with the lack of results and ROI you’re experiencing? Here are 4 Critical things you must do, shift, and focus on to see your results be maximized!!
(1) Higher Your Expectations and Change Your Mindset!
Changing your mindset is the first thing you need to do. No – virtual events are NOT live events. Yes – it’s more difficult to interact with your attendees. But that doesn’t mean you don’t go into your event with higher expectations!
Shift your mindset to one of positivity, and make sure that goes for your team as well!
(2) Set Solid Goals
This is a MUST for any event – virtual or live! Pick the right metric and then go after it with all you can muster! But you won’t ever hit your goals if you don’t have any.
(3) Engage! Engage! Engage!
Just like with live events, engagement with your attendees is what will lead to more leads, more demos, and more sales! Figure out your technology platform and then engage with every person that is on your webinar or walks into your “virtual booth”!
(4) Follow Up!
Have a solid follow-up strategy for after the event. More critical with virtual events than even with live events to be memorable, timely, and effective with your follow-ups!
(BONUS!) Hold a Contest for those working the Event
Do you want better results? Then hold a contest and give incentives to those who strive to hit the mark! Just be sure the contest ties directly to your goals!
Let me know how you’re doing during this pandemic!
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About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!