5 Awesome Research Strategies to Generate New Content
by Gurneet Kaur
Are you looking for some good content creation strategies that will help you generate fresh content every day?
Well, I can understand this challenge of being a content marketer. Always coming up with some new ideas is a task in itself. But don’ worry there’s a solution to every problem.
I know sometimes we just sit down to write, but the words don’t come in the way as we would like them to. But planning will always help you create new content of any type.
So, here I’ll be discussing some strategies that will definitely help you in producing fresh and unique content.
Let’s get into the details now:
1. Create a bunch of topic lists:
Now when you are going to write new content, you should not just sit down and keep thinking of what to write. We don’t have that much time dude!
This is such an inefficient approach to start writing content.
The most initial step is to create lists of all the topics coming in your mind, be it any. Invest some more time in researching new topics that are related to different aspects of society. Research is all you need to create your own new subjects.
Start accumulating topics as much as you can so that when you sit to write you have numerous topics to write on. If you are aiming to write 3 posts in a week, you should have nearly 25-30 ideas in mind.
This will help you choose the best and trending topic that will engage the audience and will also help you to come up with the best content you can.
2. Follow your social media followers and blog comments:
What can be more lucrative and beneficial than social media? Social media is a huge platform that will definitely give you unique ideas to start writing.
Look into the profiles of people who are following you on social media, just check out what they are talking about.
See through their tweets and check the brands they are following. Facebook and Instagram are the most useful resources where you can get a plethora of ideas to work on. See the kind of photos they usually post to get an idea of what your audience is interested in. This will actually benefit your thinking process.
It would be a plus if you have loads of followers on your social media accounts-the more the people, the more the ideas-isn’t it?
Asking questions is another great way to find out the topics which people are curious about. You can directly ask questions on your Instagram story to get an insight.
Their answers will definitely help you create and generate new ideas that will actually please the audience.
Blog comments are another new source of getting new ideas. With this, you can communicate with your spectators and can ask them about their interests.
Make sure you respond to them whenever they have a query and try to answer them by creating a topic on their query. Their comments can be a great source of motivation for you.
3. Look through your competitor websites:
So, if you are unsure about your audience reading habits, you can check your competitor’s blogs and see what kind of stuff they are talking about. This doesn’t mean that you have to copy and paste, you just have to take an idea from that.
You just need to look at their concepts to generate new ideas from that. There might be some topics on their site which you haven’t covered yet, so start writing on them with some new prospect.
If you have the same target audience as theirs, there are more chances that the content which performs well on their website will work for you as well. There are even some tools available to see what’s performing well on a website.
What’s more beneficial is looking through the comments on your competitor's blogs, obviously, if you can get ideas from your comments section, you can also get it from other’s websites. Clever right? But that’s how it works!
You can even visit the FAQs page on their website. This also can give you a bunch of ideas to write about.
4. Collaborate with others to create new ideas:
You can generate valuable content ideas from different people in your company or society. The most prolific way to get ideas out of everyone’s mind is to organize a brainstorming session.
You should build an atmosphere where people are easy and comfortable to share their ideas. It can be a bit difficult to ask colleagues to give some random ideas coming to their mind.
It is even more difficult for those who aren't accustomed to doing so on a daily basis. People usually get self-conscious while sharing their ideas. But try to make them comfortable, give them some time to think.
Focus on quantity and not quality. Being a content marketer quality is what you can achieve naturally. You just need ideas and you have to work on that.
Try using sticky notes, whiteboards, or some visual mediums to keep track of ideas you got. It’s an effective option to use sticky notes as you can easily group the ideas by topic and can identify the latest trends people are looking for.
List down and display all the ideas you have accumulated from your colleagues so that it feels transparent for them. Give a positive experience to the people so that they want to do it in the future also.
5. Take help from data and analytics:
Look through some latest studies related to your brand or business. These studies might give a relevant idea that relates to your brand and is also the most searched question on Google.
So just start writing about it, research more to acquire more knowledge and then conduct research on a new level to write a blog from a different angle.
For instance, if you are a from a nutrition industry, the new study made on some food that might hamper your digestive process is a good idea to write something on it.
You can share your ideas about which foods are substitutes to it or something related to it. So this is how you can use analytics to generate new content.
While you might get stuck sometimes when you start writing, but you should never struggle to create fresh content thoughts.
I’ve already listed some of the essential strategies that will help you hit the ground. Go some extra mile to have an edge in the online era. Efforts and brainstorming are the key aspects of unique and engaging content.