Starting a photography business is easier than most people think. However, you still need to figure out how to find potential clients to work with. If you are wondering how to advertise your venture and reach new audiences, here are 5 marketing tips to grow your photography business.
If you want to build a successful career as a professional photographer, you need to implement the right marketing tips. These valuable marketing tips will help you make your business profitable in no time.
Master Basic Photography Skills
Before you can start growing your photography business, you need to make sure you’re building on a solid foundation. Learning how to properly expose photos, adjust the aperture, change the aspect ratio in your camera settings, and create a compelling composition are a few key elements to understand.
These photography skills will help you solve the problems you may encounter while capturing or editing photos, and in a way, speak for your photography business.
Create a Website
One of the most popular ways to market your photography business is by creating a photography website. This website can act as a digital storefront designed to introduce prospective clients to your skills, your portfolio and even help you sell photos. You can also use your site to convince clients you are the photographer they should hire.
Before launching your website, you can get started by doing the following:
Choose a business name that’s easy to remember
Set up your domain with a reliable hosting provider
Install WordPress and pick a theme for your site
Upload your photos and create beautiful galleries
Add Fresh Content on Your Website Regularly
It’s also crucial to publish regularly new content in the form of how-to-articles, blog posts, and photos on your site. Think of it this way: if you visit a site that was last updated one year ago you may wonder if the photographer is still in business.
Regular, relevant content will also keep your target audience engaged and help you begin conversations with them on your social media platforms. Providing your clients with informative content also makes them see you as an expert on the topic.
If you’re only getting started and don’t have many photos, you can spread out your posts. For example, you can use a few pictures instead of using all of them in one big post.
Develop an SEO-Optimized Site
SEO (Search Engine Optimization) ensures the contents of your website are visible on search engine result pages. There are different methods you can try to achieve this. First, you can include the keyword you want to rank for as you write your article.
Keywords are the words people type into search engines when looking for something. For example, if you are located in Arizona and you sell camera lenses, the title of your article should read “Camera Lenses for Sale in Arizona”.
In turn, you’ll attract clients that are looking for the items you sell or your services. You can also add links to authoritative sites in your industry and other pages on your site to make your readers stay longer on your site.
Create an Email List
An email list can also help you market your photography business. It helps you connect with clients who love your work and also grow your relationships with them.
For those clients that aren’t ready to work with you, keep them interested by sending them your latest posts or newsletters. The list can also help you select engaged and interested clients that are likely to convert when you’re selling something.
Incorporate some of the tips we have highlighted above in your marketing strategy to have enough clients finding you. The tips can also make your venture profitable without spending a lot of money on advertising.