Updated: 2 days ago
Image Source - semrush.com
Building link isn’t much difficult, there is no secret club where only a few members are taught how to build links. Anybody can do it, there are just a few fundamental processes that you have to follow.
l Create something that is worthy of a link.
l Find the people who are interested in linking with you.
l You have to find those people who will do exactly that.
You need a lot of skill, time, and knowledge of your industry to complete the first step. However, you have to understand that most of the products, services, and businesses are worthy of links. You don’t have to spend the entire day to get back-links.
Back-links can be created with what you already have on your website and this will also increase the speed of the process. Here you can learn 5 techniques on how to build links without creating new content.
1.Piggyback off competitors’ resource page
One of the oldest tactics is to gather links from the resource page. If there is no worthwhile resource to pitch it will become difficult to get resource page link. However, we have to remember that in this context when we are talking about resources, it is not necessary that we talk about huge blog posts.
You have to remember that your biggest resource is your business. You will notice in other resource pages that it has links to many homepages of other companies. He links over there were provided as they all have various products or services to offer that are useful to the designers.
The process in which most of the SEO professionals find and land link from the resource’s pages are.
l It is important that the use of the Google search option is done to find small and relevant resources pages.
l Scrap them
l Use the ones the ones that are worthwhile.
You can also find the resource page links of your competitors and replicate them. It will be better for you if the resource page from which your competitor has a back-link. This is because you can see the page and find out if there is and similar business. You can also reach out to the owners of the resource pages and give them reasons why they should add you to their page.
2.Convert “unlinked mentions” to links
Often you will see that people are mentioning your business but have failed to link you. This happens because these people already like your business, they know what you are doing, and they like it. Therefore, it becomes easier to get them to link, you just have to ask them kindly that they “make the mention clickable”.
However, the major question is how can you find the unlinked mentions. For this, you have to view the source code of all the pages, click CMD+F-CTRL+F on the windows and then search for yourdomain.com. If there are no search results then there is an unlinked mention. However, this process is time-consuming and there is a much easier and quicker way to do it.
You have to think that the Content Explorer is a mini search engine. A database of over a billion web pages is searched by it and in this case, it will be your brand name. In the next step, you have to check the pages for any unlinked mentions.
If you want to automate the process then export the entire report from the Content Explorer and then use the custom search function in Screaming Frog. This way you will be able to see whether all the pages are linked to your website or not.
3. Look for the pages that mention multiple competitors. but not you
If you are able to find websites that have already mentioned your competitors not you, then it won’t be surprising if you reach out and introduce them to your brand. If you do this it may become possible that on their page, they will add your business.
Moreover, are 3-4 competitors of such websites in the market, some of them are Convert Kit, Aweber, Active Campaign, Drip. However, the problem with using Google is that only a hundred results can be exported at a time.
Therefore, whichever tool you are using the final part is sifting through the results. You have to understand why they have mentioned your competitors and not you. There can be various reasons for this such as,
l They may not be familiar with your brand
l They have a preference for competing for product
l They might be listing the companies of similar domain
l They may refer to something which your competitor did
4. Get forum links
They are easily available. You just have to sign for a forum, find a relevant thread, and leave your comment in it. Basically, it is almost the same thing we do on sites like Quora. There are two most important things to note about this,
l There are few Such types of links are few- Most of the forums “no follow” all their links by default. Therefore, there might be many of your competitor who may not have these links to replicate.
l Such links are often spammy- You must be very careful while you are doing this. You must not replicate all of these. If you think that the thread looks spammy it is advised not to even think about it.
However, search for competitors in the Site Explorer and you will definitely end up with some replaceable links. If you follow this method there are high chances that you will get some fast back-links
5.Steal links from less-deserving content
If you want to steal links then you have to follow some basic rules, such as,
l Search for some compatible contents that have many back-links.
l Try to create something better than those.
l You can also ask them who are linking to the inferior content to link to your piece.
There is also a simple way in which you can do this and by that, I mean rather creating a new piece of content you can utilize the ones you already have. Take out your best content, or some research, and hustle for promoting it by piggybacking off another same kind of stuff.
Justin Kemp is working as a Jr. content writer and blogger with Ranking By SEO. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.