by Jim Cermak
Businesses everywhere are now back to planning for their return to life, in-person trade shows, conferences, and events. While this is very exciting, it can also be stressful as it’s been a while since many of us have done these.
Before the pandemic shut everything down, I would see exhibitors make so many of the same mistakes over and over at these events. The worst part was that they didn’t even know they were hurting themselves! There was no way they were maximizing their opportunities.
I want to help change all that!!
So in this episode of the Trade Show University podcast, I go through the top 9 things to NEVER do at your booth! Some may have you proudly saying, “Well we never do that.” But I guarantee you will find a couple where you’ll say, “Woah – we do that all the time!”
Top 9 Mistakes:
Be on your phone and ignore attendees
Get into a long conversation without qualifying the attendee
Eat a meal at the booth
Talking with other booth staff
Leave the booth Empty
Staying in your booth for the entire event
Okay – now these last 3 are when you are out in front of your booth getting ready to engage with attendees walking by. Don’t do these!
Give a simple greeting
Asking any sort of yes/no question that has nothing to do with your company OR doesn’t make the attendee think.
Say nothing or just stand there smiling
Let me know which ones you will STOP doing!
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About the author, Jim Jim Cermak has over 25 years of marketing, consulting and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!