1) This week - Real-World Best Practices from the Show Floor!
Learn real-world success practices from an exhibitor who has worked on over 500 shows! He is a pro I have worked side-by-side with at many trade shows, and he definitely walks the walk.
Proud to have joined Roger Vartanian of Lightning eMotors. Roger is a 40-year veteran in the commercial vehicle manufacturing industry with experience in product concept, design, manufacturing, sales, and marketing.
We Discuss:
What are your processes in trade show planning?
How do you use video in both pre-and post-show marketing?
How do you see the use of video to maximize trade show ROI?
What are your pre and post-show plans?
How important is buy-in from your team?
Listen now! Episode #184 - Best Practices for Max ROI
2) Jim's Pro Trade Show Tip #163 - Speak to those NOT Coming to the Show!
Attendance is down at shows overall. That doesn't mean those not coming are not qualified or not potential customers.
In your marketing and social media, be sure to include those NOT coming to the show so that they can get the same show special, and can find out all you are showcasing at the event!
Many may want to be there, and if your marketing only talks to those attending, you will be missing out on great opportunities!
Want to discuss how to do this? Let's chat for 15 minutes! My gift to you! CONTACT ME.
3) FREE Video Training - How to Pick the Right Trade Show!!
EXCLUSIVE for Email Subscribers!
I created this powerful training program that gives the 7 questions businesses need to ask to determine how to select the right Trade Show
Also, a great tool for show organizers or associations to help their exhibitors know that their show is the best for them.
Just 13 minutes long and 100% FREE - only for you!
About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!