Updated: Jan 9, 2021
Content marketing is one aspect of online presence that is always changing. What was popular last year is suddenly obsolete, and new technologies and trends are quick to take the front place. So, if you want to attract quality online traffic, you need to keep up with content marketing trends in 2020 and integrate them into your online presence. Therefore, let's take a closer look at what content marketing is all about in 2020.
Content marketing trends in 2020
While certain trends like having quality content and diversifying your online presence are still present, other trends have slowly crept up to the top. Most of them have simply built upon the trends that were current in 2019. Therefore, integrating current trends should be pretty straightforward. But, it is important to note that you cannot integrate all of them and that you should first consider your overall online presence instead of blindly following what is currently popular.
You can hardly write an article about content marketing without mentioning the importance of social media. So, it should come as little surprise that most of the content marketing trends in 2020 are connected to it. Social media platforms like Facebook, Instagram, and Twitter are still going strong. And we even have new ones like TikTok. So, should you plaster your website on all of them? Of course not. Different platforms attract different people. And if you want to be efficient with your online presence you need to figure out where your target demographic is and focus on that platform. As you will soon learn, a big part of content marketing in 2020 is not spreading yourself too thin.
By focusing on one Social Media platform you can learn how to develop a unique style of posting.
Alt: Different social media apps.
Another important point to mention is the social media influencers. Having the right social media influencer promote your brand is often the best way to market yourself. Your job is to find the right social media influencer (easier said than done) and develop a professional relationship with them. When done properly, your influencer will become a makeshift spokesperson for your brand and will draw the right customers to it.
The attention span of a regular person has been at a slow decile for quite a while now. Therefore, you cannot reliably expect that people online will read your marketing posts, even if they are a couple of sentences long. This is why one of the biggest content marketing trends in 2020 are live videos. Live videos are not only an easier way to get people's attention but are also much better suited for conveying information to your target audience. Numerous studies have shown that people see live videos as honest and unscripted. Plus, since they are live recordings, they carry with them a sense of urgency. All in all, if done properly, live videos can do wonders for promotion.
Integrating marketing with customers
One of the ways in which we see content marketing developing in 2020 is the increased use of interactive marketing. By this, we mean that companies will try to integrate customers with marketing efforts. The key thing here to understand is that the more you can involve your audience with your online presence, the more the attention they are going to give you. This is why a lot of brands choose to post photos, get reviews, or simply communicate with their audience. The more you can make them feel as if they are a part of your brand, the happier they will be to support you. This is another reason why live videos are so popular. They give the audience the feeling that they are interacting with the author, and are therefore more excited to watch it.
While this trend can be quite effective, it is often misused. Far too many companies have tried to connect with their customers and failed in a cringy fashion. The main thing to keep in mind is to not force your interactions. Instead, try to focus on your services and/or products and to be responsive. The more naturally you can grow a connection with your customers, the better.
When we say that you cannot spread yourself too thin, we mean that you need to focus your marketing efforts. If you are a large company, you may afford to be everywhere. But doing so is not only quite costly but can also have diminishing returns. Your goal should be to identify your target demographic and communicate with them in the most non-intrusive way. This is not easy to do, which is why professional companies like Digital Dot New York spend a lot of time researching before investing in any marketing efforts. Modern people are fed up with marketing, as there doesn't seem to be an area of our lives where we are not surrounded by it.
So, the more precise and non-intrusive you can be, the better the odds that your marketing efforts will be worthwhile.
The better content you have, the easier it will be to try out different content marketing trends in 2020.
Alt: A person writing a blog on their laptop, showing that you need to focus on content quality in order to implement content marketing trends in 2020.
One of the more interesting online trends is the growing presence of podcasts. More and more people are turning towards them as they present a neat way to spend time in traffic or while running. Plus, most podcasts tend to have a niche audience, as they are often quite unfiltered. This allows you to find a podcast that your target demographic listens to and address them. The idea here is to connect your content seamlessly with what the podcasts are about. Ideally, your content will be something that the host actually enjoys and wants to promote. Remember, the host of the podcast is someone that your audience trusts. So, a recommendation from them can be all you need for your brand to kick off.
Quality over quantity
This principle goes for every aspect of content marketing. But, it is especially important for when writing blog posts or designing web pages. Again we will point out that the average attention span of a modern internet user is quite short. Therefore, you need to carefully consider the information you are going to present and present it in an understandable way. Especially when it is in writing.
Add to this that SEO engines are becoming better and better at filtering out useless content, and you will soon see why orienting your efforts towards quality is a must. By the end of 2020, we should see websites that have tons of useless content become obsolete.
Tailored content for voice search
One of the growing ways in which people look for content is through voice input. Smartphones and smart home devices have made doing this a whole lot easier and efficient. So, if you want to stay on top of content marketing trends, you'd be smart to explore voice SEO optimization. The hidden benefit here is that most content creators still haven't caught on to voice SEO since it is fairly new. And seeing that at least 50% of searches are done through voice, you'd be smart to stay ahead of the curve. The main thing to remember here is that there is a difference between voice SEO and regular SEO. So, the sooner you start tackling it, the less competition you will have to deal with.