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CEMA Expert Panel – Road Back 2 Events – hosted by Caesars Entertainment

by Jim Cermak

Bringing you a special episode along with my friends at Caesars Entertainment. This is a rebroadcast of a recent panel discussion held by CEMA – Corporate Event Marketing Association – at the new Caesars Forum.

If you are brand new to Trade Show University and drawn here by the panel discussion, I want to welcome you! Be sure to get over to and sign up for our newsletter – just drop your email right on the home page. You will find out what other great episodes are coming up, plus links to go back and binge on other episodes filled with tips and advice to help businesses, show planners and associations move the needle! Plus I’ll send you the Top 52 Trade show tips for virtual, live, and hybrid events. Absolutely free.

If you are a business wondering what live events are going to be like, or maybe what a truly successful hybrid event is like, then you are in the right place!

The discussion, moderated by CEMA’s Executive Director, Kimberley Gishler, is titled Back to Live Events and features 4 industry leaders who give their perspectives on what the road back to live events look like. And one of the speakers, Mary Allen, is the event manager for the first large conference held at Caesars Forum back in mid-April called the Trauma, Critical Care & Acute Surgery Conference. She shares her experience of what it was like to hold a large hybrid conference. No, whether you are an exhibitor, sponsor, association, or show organizer, you do not want to miss this!

Along with Mary Allen, the other people on this panel are:

· Rachel Andrews, Director of Meetings & Events, Marketing, Cvent, will be taking us on her journey through planning a 2,000-attendee event amidst the ongoing pandemic uncertainty.

· And Caesars Entertainment’s Michael Massari, Chief Sales Officer, and Don Ross, Vice President of Meeting Operations Las Vegas, give the venue perspective – how they are ensuring that the most current protocols for attendee safety are in place and how they deliver the amazing experiences we have all come to expect.

· The panel also shares insights on industry trends. So many great takeaways!

Wanted to thank my friends at Caesars Entertainment for making this episode possible.

They are excited to be hosting and presenting the CEMA industry experts panel. Caesars Entertainment is committed to the business of the meeting with more than 50 properties around the country, and 10 first-class resorts in Las Vegas alone. Led by their new CAESARS FORUM, the 550,000 square foot conference center is the latest addition. From corporate meetings to large industry conferences and trade shows, Caesars has what you need to have an amazing event. Please visit for more information.

About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!

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