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Designing Memorable Trade Show Displays – with Tracey Piechocki

by Jim Cermak

It’s not enough to have a good-looking booth display, as there could be hundreds of good-looking displays at your next event. Your booth design needs to be Memorable! To discuss this important topic, I have joining me Tracey Piechocki, the second-generation owner and marketing strategist of Illustrated Designs. Tracey has degrees in marketing and management and over 25 years of experience in design, marketing, trade shows, and strategy for a wide range of clients.

In addition to creating marketing materials, Tracey and her creative team have a passion for designing and fabricating unique interactive displays and larger-than-life product replicas.

In this episode we discuss:

  • Some of the mistakes businesses make when it comes to their trade show booths

  • How trade show booths will be changing in this digital age

Tracey’s Top Takeaways:

  • Trade shows should be part of an overall marketing plan and strategy.

  • A good booth design is so much more than nice graphics.

Get the Free Trade Show Booth Pre-Design Guide:

How to contact Tracey and Illustrated Designs:

Follow Tracey or Illustrated Designs on Linkedin, Facebook, Instagram, and Youtube.



Phone: (215) 813-6314

Facebook, Instagram, Linkedin, Youtube


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About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!

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