There's a reason I consider this week's episode a PRO Tip - I "practiced" this mistake so many times before I finally figured it out and went PRO! Ok, no groaning at my "dad" joke...let's get to fixing your ROI which definitely is NO Joke! 1) This week - Don't Follow Up this Way!
For this episode, I discuss what turned out to be a complete Game-Changer for me - and it will be for you, too! This PRO Tip is - Don't follow up with All leads the same way!
There are different types of leads: some cool, some hot, some big, and some small.
Some you have a fantastic, in-depth conversation with, and some you scan their badge
Make sure you follow up with each of these types of leads Appropriately!
Did you realize that the follow-up should start right during your conversation at the booth?
In under 10 minutes, I talk about this vital fact and so much more!
Check it Out! Episode #185 - PRO Tip #6 - Don't Follow Up the Same Way
2) Jim's Pro Trade Show Tip #164 - Don't Rely on the Attendee to Follow Up!
Many attendees will tell exhibitors that they will reach back out to them.
This RARELY happens!
Take the responsibility of Following Up and ensure it gets done!
3) Data is POWER! FREE Audience Acquisition Guide!
If you are a Show Organizer, you are probably trying to figure out how to get MORE Revenue from every event.
The key to this is DATA - and more importantly how to use it!
Have you heard about BearIQ? It's a powerful tool that can help capture, aggregate, and sort data for you to take Action.
Mention Trade Show University for a Bonus Free Report!
About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!