Finally - what to do with all of your Trade show data!

May 30, 20232 min read

The amount of data available for trade show planners and exhibitors is absolutely mind-blowing! Unless of course, you're a data expert like my guest this week! 1) This week - Making Sense (and ROI) of all the Event Data

The smartest data guy I know, Joe Colangelo of Bear Analytics, joins me today to discuss how to not only make sense of all the data available to us but to turn that into ROI! In this episode, we discuss how to:

Implement data analytics strategies to streamline lead generation and create unforgettable customer experiences.
Appreciate the transformative power of experiential marketing and engaging on-site events.
Tap into the on-site innovation surge to stand out with unique experiential deliverables.
Gain insights into maximizing ROI by investing in innovative revenue channels like on-site sponsorships.

Listen now to #214 and SHARE IT! Episode #214 - Making Sense & ROI from Event Data

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2) My article was featured by TSNN! Honored to have had an article featured on TSNN - Trade Show News Network! The industry's premier news source! Check out 5 Tips on Effective Follow-Up Strategies for Trade Shows by clicking here: Jim on TSNN! Then reply to this email and let me know your thoughts! 3) Jim's Pro Trade Show Tip #190 - Review last year's show If you are going to be exhibiting at a show you did previously, study what you did last time! Don't make changes just to make changes. Use what worked and change what didn't. But you can't do that if you don't know what you did previously! So dive into your data and make solid choices.