Ecommerce is one of the biggest industries in the world today. Everybody’s shopping online, and you’d be hard-pressed to find something that you can’t shop for from the comfort of your own home. This makes e-commerce a very lucrative business to get into; whatever you decide to sell, you know that there’s going to be a market for it. However, with so much competition out there, the right marketing strategy is crucial for getting the word out about your online store and encouraging potential customers to choose you over the competition. Here are some tips to keep in mind.
Choose the Right Platform
There are several different e-commerce platforms available, and one of the main factors to keep in mind when deciding which is the right one for you is how well they will support your marketing efforts. Look for a platform that is well-developed in terms of SEO and has a range of tools that you can use in order to help your website climb higher in Google search rankings. In addition, some quality platforms offer integration with Hubspot CRM or Mailchimp plugins, making it easier than ever for you to collect data on visitors and potential shoppers from your site and connect with them via email. For example, the Hubspot CRM plugin automatically sends reminder emails ten minutes after a card is abandoned, and you don’t have to lift a finger.
Social media is another key marketing tool that you can’t do without. Today, many shoppers find out about products on social media and visit the site to make a purchase from there. Because of this, sites like Facebook, Twitter, and Instagram should be high on your priority list when it comes to outreach. And, don’t just focus on paid ads to promote and raise awareness of your products. Post a range of content to social media to engage with followers and encourage new users to follow your brand.
Another great way to advertise your e-commerce brand is through blogging. There are several ways to do this. First of all, it’s a good idea to have your own relevant business blog on your website; this will help you achieve that authority figure in your niche and provide more content for search engines to crawl, which could ultimately help you land higher positions in search engine results. Guest blogging is another option that you might want to consider; this involves collaborating with bloggers in your niche to write sponsored pieces for their blog.
Affiliate and Influencer Marketing
Influencer marketing is massive right now and it’s a sure way to raise awareness of your e-commerce brand. Partner up with an individual who has a large social media following and ask them to promote your product in their posts. Popular influencers don’t have to be celebrities; most of the time they are regular people who spend a lot of time on social media and have built up a follower base who trusts their recommendations.
E-commerce competition is steep, so it’s never been more important to put effort into marketing your brand and promoting what your online store sells.