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Episode 027 – Giving Presentations that SIZZLE – Top Tips from Bridgett McGowen
Bridgett is an award-winning international professional speaker; a 2019-2020 Forbes Coaches Council official member; the owner of BMcTALKS Press, an independent publishing company; and the founder and owner of BMcTALKS Academy where she helps professionals be the most engaging, dynamic, incredible communicators ever!
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Bridgett’s top tips for Trade Show U listeners:
— In your presentation, give everyone a reason to lean in and listen to you.
— Immediately solve a mystery, answer a question, and tell them what they will know or be able to do as a result of listening to you, and do all of this before you even say your name.
— At your booth, listen more than you speak, and use the acronym B.I.G. when you talk to trade show goers:
Find out what’s the other person’s line of BUSINESS and what BREAKTHROUGHS they’ve had at the conference, what INFORMATION have they gotten that INSPIRES them, and what are their GOALS.
— Work not to sell people anything, but work to have a conversation that leads to the start of a relationship.
— Make every interaction the most important one of your life — whether you are making a presentation or engaging at your booth. Have everyone who comes in contact with you feel as if they are incredibly significant and that there is nowhere else you want to be than right here, right now, having a conversation with that person or giving that presentation.
— Show up and show out! Be the very best version of yourself which means speaking with pride. Walk with assuredness. Look as if you OWN the place. Know your brand. Don’t back down. Give your very best with everything you say and do.
Get In Touch with Bridgett:
Award-Winning International Professional Speaker
About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!