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Going LIVE & other Virtual Tools from Big Brands – with Ben Thomas of MarketScale

Jim Cermak

Ben Thomas currently serves as the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm, overseeing 16 publications. He has over a decade of award-winning experience in visual direction and media creation for large-scale events, Over The Top & lives streaming platforms, marketing, network television, and social media. Ben decided on his career path at the age of 7, and to date has led some of the most influential brands in the world to billions of content interactions.

Ben’s Top Tips:

– Think about what your audience wants to see or learn.

– Remember to Educate, Inform and Inspire!

– Try going LIVE! Grab your phone, do a Zoom call live, or if you are too apprehensive to go Live, record a video and then work the chat during the “live” broadcast

– Don’t replicate what you do at Traditional Trade Shows. This looks like you’re not making any effort. Have to do more to engage with your audience!

– Own your channel!

Learn more about BrandLive:

Contact Ben to learn more:


About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!


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