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How the Largest Event Staffer Pivoted thru Covid

Ep 076 – How the Largest Event Staffer Pivoted thru Covid – with Sheila Wong

In this episode…co-founder of the largest Event Staffing company in Canada, Sheila Wong, shares what her company did to survive through the pandemic! As an event staffing company, once the live shows stopped, so did her company.

Established in 1991, BBW International is a national event staffing company in Canada. BBW is the industry standard for staffing with over 1200 events annually, pre-COVID. Sheila is the recipient of awards through PCMA Canada East, MPI Toronto, and CAEM.

Since 1991, we are the go-to staffing agency for the trade show and conference sectors. Providing staff for the producers and exhibitors, we have a reputation for providing professional, reliable and engaging staff. From registration agents to brand ambassadors.

The big pivot was creating their proprietary Covid Ambassadors program.

To find out more about BBW International, go to


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About the author, Jim Jim Cermak has over 25 years of marketing, consulting and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!


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