It is claimed that it has never been easier to be a social media content creator and reap the rewards of your creations. While that may be true, going through all the available monetization platforms can feel like a second job.
Choosing the right one can determine the triumph of our career. However, if the wrong one is chosen, money may be left on the table.
Today, we are going to look at a creator's guide to making money using some of the most popular and efficient online monetization platforms available. We will break down the costs, we will explore the pros and cons so that you can embark on this company, which although highly competitive, offers the possibility of accessing great benefits.
What is being a content creator?
In a very summarized way, we can say that content creators work on a variety of platforms that include social networks, blogs, podcasts, video platforms, and more. Depending on where you work and what segment of your audience your responsibilities will vary widely.
Those mentioned in the previous paragraph, of course, are only some examples of what content creators do.
Content creators produce content for corporations, organizations, small businesses, and individuals alike. Anyone who wants to have an online presence will need a content strategy and creation plan.
How to be a content creator?
The first thing would be to know what skills a content creator should have. Some of these tasks could include:
brand analysis
This is the evaluation of a brand in all of its components, including its tone and voice, design style, strengths, weaknesses, competitor strategies, and potential content strategies with the highest value based on content ROI calculation as well as choosing the best platform to create content
content ideation
Ideation is a creative process in which the content team generates new ideas to meet its goals. Surely being able to brainstorm relevant and engaging content will deliver results.
Project management
Managing a project is studying and planning, organizing, motivating, and controlling resources in order to achieve your goal. Many digital content producers are also tasked with managing the projects they are helping to create.
Writing and research
Writing covers a wide range of content types, from engaging social media captions to long-form video scripts, managing to synthesize extensive studies in a reasonable amount of time. Even, in highly technical subjects, knowing how to explain them in a language is understandable to those who do not have knowledge of the subject, and, in all cases, that it is developed in a pleasant way.
Analytical knowledge
Creating content is not just about transmitting ideas. A good content creator takes into account how to use the data to create more and better content that responds to the intended purpose.
Therefore, you must have knowledge of Web Analytics with Google Analytics, SEO concepts, and email and social media management. Although you do not need to be an expert in each field, you must have the ability to know how to interpret the information and make the most of it.
Analytics and content SEO
A content creator also makes a certain company acquire a presence on the Internet through different marketing strategies such as the use of persuasive writing or the insertion of keywords in the text, also known keywords.
If we could summarize the functions of a content creator, you could define the following points:
Helps to position or promote a certain brand
Fosters the relationship between the brand and the target audience
Increase ROI or conversion
Generate engagement
Increase organic traffic and improve search engine positioning
Provide valuable content
Offers information of interest about the brand itself or the sector it covers
Tips for Developing Content Ideas
Coming up with interesting and relevant ideas is challenging, especially when implementing content marketing to land remote work. These tips can help you brainstorm ideas.
Identify your areas of expertise. Start with a list of what you're good at, and your strengths. Especially those that are important to the position you want to secure. Creating content on topics of your experience and knowledge will increase your credibility.
Research the trend. Consult industry publications, mainstream media, and social media channels to understand the trend and identify potential topics where you can add value to the current conversation.
Research keywords. Try to identify those that will resonate with your target audience using words from their job postings, on corporate websites, or in executive biographies. Then, run searches using the keywords to see what content and headlines have been created that are relevant to the topic. Use this information to identify aspects that have not yet been covered.
Use idea generators. Try HubSpot's Blog Idea Generator for inspiration, or BuzzSumo's content insights to see what related content is available and how it's performing.
Answer common questions. Reach out to your network and get feedback on questions your target audience may have that you can answer.