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How to Build a Trustworthy iGaming Brand

What is trust in Business? It’s what brings customers back to the businesses even after transacting for the first time. Every business owner in Canada understands that when they lose their customers’ trust, they will lose it all in business.


That’s the exact thing that happens in the casino sector. You need to have trust in them to deposit your funds into your betting account. Without that, doing business with the casinos becomes difficult.


The players need to check on various things that ensure that things are going on well. Even though it might require them to put the basics in place, the iGaming companies must go the extra mile to build a trustworthy brand. We linked up with one of our gaming experts Lucas Goldberg (view profile), to guide you on building a Trustworthy iGaming Brand. Here is what it takes to build on a trustworthy gaming brand



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Display licenses from independent auditors

The Canadian government dictates that for every business to operate within its jurisdiction, it must acquire a license that allows them to operate legally. Therefore, if you launch your casino business, ensure that you obtain authorization from the casino administrative bodies.


Some of the recognized licensing authorities include Malta and the UK gambling authorities. Showing your customers’ Logo and Licences from the recognized bodies such as eCOGRA or IBAS will be an added advantage.


Many people only like associating themselves with businesses that advocate for responsible gambling. Also, displaying logos from known payment methods such as PayPal will allow the customers to feel safer when transacting with you. Having licenses will encourage the Canadian players to try free keno games as they will be assured that they are dealing with a legal company.


Ensure you have good reviews for your brand

Always remember that what other people say about you portrays many things. Many businesses, including casinos, have shifted their attention to the online business environment. The customers have also noted the shift and are shopping online. However, your reputation is what will determine if you will get repeat business or not.

Modern customers are keen on which business they transact with. They research before transacting with any company to know more about them. That allows them to find the reviews they need relating to the online gaming sites they want to transact with. Therefore, if you have just established your business, ensure that you serve the customers diligently.


What do you post on your website?

Most businesses now concentrate on using SEO content to market their brands. However, most customers are getting used to the method; thus, the impact may be low. You need to concentrate on creating content that provides daily updates to the gamers.


They also love reading tips on how to improve their gaming tactics. That way, they will be frequently attracted to your professional website hence boosting their trust in your business.


What you post on social media

Many Canadians spend most of their time on social media. Luckily, there are also many players on such platforms. That gives many brands an upper hand in interacting with their players on such platforms. Social media channels such as Twitter and Facebook enable the casino brands to interact with their potential customers and build a good reputation.


Engaging the customers through influencers who have a huge following on such platforms will also be a great way of making the iGaming business reputable. They will also develop an interest in it hence an added advantage.

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