How to Create an Engaging Marketing Presentation


Are your presentations gaining the support of your prospects and customers? Creating relevant and engaging presentations, showcasing account results and initiatives to an existing customer or pitching a prospect is important. Custom presentation designers PresentationGeeks point out that a well conducted presentation lets the company prove the importance of their work to the client in a digestible way. Particularly for prospects, the presentation is important and is likely to determine if the two entities collaborate. Creating presentations should not be seen as an arduous task, but rather a chance to impress your audience.

1. More Slides are Better

Most people's attention is poor to start with, and in conference surroundings it is a whole lot worse. There's a likelihood that on that day attendees have already seen many presentations, or their inboxes are accumulating emails from colleagues and prospects who do not know they are out of the office.

The most effective way to keep your attendees attentive is to keep your slides moving. Instead of talking to one slide for several minutes, you illustrate what you are speaking about by using multiple images. If you can grasp this, you you will not have to reference the images at all, they will seamlessly go together with your talking points. Use the help of available presentation software to help you organize the slides in no time.

2. High-Quality Images

It's frustrating trying to look at blurry images. Take time to search for high-quality, visually stimulating images for your marketing presentation. For example, you can use Gratisography or Unsplash to get high-resolution, free, unique images that serve as amazing PowerPoint presentation backgrounds.

3. Clickable Links

You can add internal links to a presentation or blog you have already created to offer more depth to a presentation. Inserting internal links is an effective SEO strategy and also introduces your audience to a new content they might have overlooked before.

4. Gifs are Best for Reaction Slides

It's important that you use gifs, but don’t use them on a slide where you're sharing something profound, such as a major takeaway, shocking data point or graph. The repetitive movement will catch the attention of viewers and draw attention away from your superb content. Rather, use gifs on slides right after these points to reiterate them.Choose a gif that illustrates the emotion your data needs to draw out from viewers. In a way, the gif will let them know how they need to respond.

5. Offer Actionable Takeaways

There is no sense in learning new, interesting data if you cannot work out how to use it to your advantage. Good presentations highlight issues and then offer clear instruction about how to fix them.

6. Every Slide Should Have your Twitter Details

Days are gone where presenters anticipated undivided attention all through their sessions. As a presenter, you motivate your audience to take out their computers and phones to engage with social media as you do your presentation.

You should encourage tweeting during the presentation. Firstly, it will demonstrate to conference organizers that you are sharing interesting content that your target audience consider valuable to share with others. Secondly, you can also use multi-track shows to tell people who did not show up at your session that they missed out on something valuable. Maybe they will be more willing to attend your session next time around or download your slides after the conference.

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