Today, social media is a key component of all forms of marketing and branding.
Despite initially being a medium for connecting friends and family, social media platforms have evolved into a platform that brands can use to connect with their audience.
In the past, brands had to rely on the performance of their advertisements to see if their marketing campaign was successful or if it was reaching their target audience.
Now, almost every social media platform has also evolved to offer business-specific tools and analytics features that can help creators make changes as required.
That’s why there is a never before seen demand to learn about how to create high-quality social media content in the least possible time.
Let’s take a look at some key strategies and interesting tactics you can deploy to achieve the same:
The importance of quality over quantity
Consistency is key to the success of any social media marketing strategy.
However, it is a combination of consistency and creativity that makes the difference between just a brand and a brand that’s loved on social media.
From being witty to publishing content that’s super professional at first glance, there are a lot of things you can do with the content you share on social media by giving priority to quality over quantity.
If you are not able to come up with high-quality social media content, it’s best to take a day off your schedule and come up with better content the next day.
Managing a content calendar can help you plan ahead, and have high-quality content for your social media marketing ready in advance.
Repurpose Content for Multiple Platforms
If you go through the social media handles of successful companies, you will notice that they all have something in common.
An active presence in more than one social media platform and almost regular updates across the different platforms.
Of course, the engagement rates, and follower count on each platform might be very different, but that’s more to do with the different audiences that occupy the majority on these platforms.
You must wonder how you will find time to post content across all these different platforms that promote your brand?
That’s where repurposing content for multiple platforms comes into play. All of the leading social media platforms accept video or image formats as content today. If you are making visual content for any one platform, it can easily be tweaked for any social media platform.
You will only need to make minor changes like having a different resolution or reducing the dimensions to have your content repurposed for other platforms.
Always Share Updates and Milestones To Your Audience
Consistently improving your overall engagement is key to growing your social media platforms.
That’s why you need to give a lot of emphasis on giving real-time updates about your brand. This also ensures that you have a regular supply of content ideas in a short time.
Most of the milestones can be shared with the audience as interesting social media updates in a graphical format or a video.
The best thing about sharing updates is that you can maintain regular consistency in posting high-quality content to your social media handles.
Another added benefit of sharing major achievements and updates about your brand is that it will help get the news out to a wider audience at ease.
Every time someone shares your update on their social media account, it gets shared to a wider audience instantly.
Check Out the Different Editing Tools for Creators
The creator economy is rapidly growing and constantly evolving to a better version.
As a result, there are more and more creator tools being introduced to the mainstream media.
Existing tools are also becoming more simplified and adding online versions that can let you do the same editing without actually installing the software on your device.
Being a creator that consistently creates new content, it is important that you get familiar with how the different editing tools work.
If you are new to creator tools and not sure which ones are the best, check out our recommendation of the best creator tools that can help you create high-quality social media content in less time.
As a general rule of thumb, it is best to make use of photo editors for thumbnails, video editors for combining clips into a full video, hashtag generators for finding hashtags, and SEO tools to optimize your content for search.
If SEO isn't working for you, or if you want to know what keywords are really performing in the niche, you can also use Google Adwords. Here is a step-by-step guide for running Google Ads in 2022.
Research the Competition and Generate Ideas
Knowing what others in your niche are doing is a great way to generate leads and develop more content ideas on the go.
Brands that are ranking or are already established players in the niche are key leads on whom you need to keep tabs.
Analyze their content and research what’s driving more traffic to their content.
Consider replicating similar content and see if your audience reacts to the new content differently.
If there are positive changes in terms of engagement, and overall traffic, then it’s a good sign that you need to give more emphasis on similar content.
You can also generate a lot of fresh ideas that can help you grow much more in the long run.
Run campaigns similar to some of the top players in your niche or already established competitors. They are successful and ranked because there is a driving factor that’s pushing their content to more people.
Create Templates and Framework for Content That Works
Having templates ready in advance is one of the easiest options you have to accelerate the overall pace of creating high-quality social media content.
If you already have an idea about what kind of content works, it is best that you prepare some content templates and have them ready in advance.
You will have enough experience and have a following that is used to the content format you usually use.
It is also highly recommended to have a couple of variations of the framework that you use ready so that you can mix and match different combinations and see which one works.
Now, don’t think that creating templates in advance only applies to visual content.
You can use them equally for text content as well. It is easier to come up with fresh textual content than it is to come up with visual content if you have a template ready in advance.
Jump In On What’s Trending With Some Fresh Tweaks
To be successful in social media marketing, you must make it a habit to stay up to date with what’s trending on the different platforms.
Social media is so saturated today that it’s very common for a TikTok challenge to appear very shortly on their competitor platforms and vice versa.
It does not take long for a trending TikTok hashtag challenge to become a trending Instagram Reels or YouTube Shorts that bring in plenty of views.
Give it a few days, and you will start seeing the impact of the trend on discussion forums and imageboards like Pinterest as well.
Now how do you make the most of the situation?
Make high-quality social media content, optimized for the platform you are planning to update.
Give some fresh tweaks and your own perspective on the topic, stand out from the crowd and use the right hashtags, SEO, and thumbnails as required.
Keep Tabs on Hashtags Across the Different Platforms
Almost every social media platform now depends a lot on hashtags, and this is especially true for social media platforms that have importance to the visual aspect.
However, finding the right hashtags can be a challenge at times, especially on highly competitive influencer marketing platforms like Instagram, and TikTok.
If you are struggling to find the best hashtags for your Instagram content, check out this detailed guide on Instagram hashtags and spend some time doing your research to find the best hashtags.
For TikTok, keeping track of your competition and finding the main creators of a particular niche is a great way to know which hashtags can be used to great effect.
The majority of hashtags that leading creators use are usually guaranteed to bring in plenty of views, engagement, and overall traffic.
Follow hashtags with the most posts and you'll find content that's popular with viewers or has the most views. You will also have the time to come up with quality content sooner rather than later if you do this.