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How To do a Link Building Audit for a Brand?


Introduction

Backlinks are one of the most important factors in terms of rankings for search engines. To run a complete backlink analysis, you should have a list of all links to your website. However, to do this, you can consider various SEO tools that are readily available on the internet.


An audit is a part of link building strategy that helps to make your site easy to navigate and removes on-page and off-page issues. If you are unable to make a powerful strategy for link building audit, then you can take the help of Blogger Outreach Service that will drive instant results to your website.


On the other hand, it is very important to analyse the backlink profile of your site and then start link building audit. Tools such as Ahrefs will make your task a lot easier and convenient. At the same time, you need to follow the guidelines of the search engine algorithm from time to time.


Why Is Link Building Audit Important For A Brand?

Link building audit is important for every website. It is because it reveals existing or potential problems that should be addressed very quickly. This audit improves both on-page and off-page issues. To expose low-quality links, link building is the best way to do so.


Most powerful strategies are successful due to this audit process, and it improves the website authority to a great extent. SEO audit also uncovers the technical issues and shows ways to correct them.


For a brand, it is very important to retain its customers. The audit will help to understand which parts of your website attract the most inbound links and which sections need improvement. This way, you will be able to build a successful link building audit for your website.


Moreover, link building audit helps to enable damage control. Keep in mind; inappropriate links are vulnerable to penalties imposed by Google. In most cases, your sites can even be de-indexed by search engines. This is how bad links can damage your site. Therefore, the factors are the reasons why link building audit is important for your brand.


How to do a Link Building Audit for a Brand?

The importance of link building audit for a brand is already described above. Now, there are steps that you must follow for an audit, and these are described below.


1. Get To Know All The Links Of Your Site

This is the first important step to start a link building audit. As a website owner, you must have a track of all links to your website. To track these backlinks, you can use SEO tools such as Semrush, Ahrefs, etc.


These tools will take just a few seconds or minutes to track your website’s backlinks. However, you must choose that tool that gives you all the information in one place. So, this way, you can get to know all the links to your site.


2. Review The Backlink Profile List

After you have an excel sheet of all the links, you can review each backlink profile such as domain authority, spam score, etc.; look into your brand’s referring domain and analyze the links efficiently.


Don’t consider the low-quality links for your website, and remove them as soon as you can. Now, consider the link velocity by checking all the natural growth of your backlink profile. The velocity chart will help you to understand the natural effects of quality links and bad links. You must also have a proper track of how many backlinks are pointing to your web post and homepage.


3. Identify The Unnatural Links

In a link building audit, it is very important to identify the unnatural links of your website. Disavow those unnatural links that are penalized by Google, and you must link your website to it at any cost.


Take into account only the quality links for your website, and then make a proper list of them. Unnatural links can be very harmful to your website, and you must avoid them. So, after identifying the unnatural links, you can keep a record of them and then disavow them later on.


4. Measure Penalty Risks

Now, it’s time to measure the penalty risks of all unnatural links. The links that are a violation of Google webmaster guidelines can be considered unnatural and affect a website to a great extent in the long run.


To create high-quality links, you can follow your competitor’s backlinks and target those for your own brand. Unnatural links can follow the common strategies that are listed below.

  • Abusive rich snippets markup.

  • Pages that are used maliciously.

  • Scraped content.

  • Hidden texts or links

  • Doorway pages

  • Cloaking

  • Pages created with little or no content.

  • It comes from automatically generated content.


5. Remove Bad Links And Disavow

The last step of a link building audit for a brand is removing bad links and disavow. On your SEO tool, you will get the option of ‘disavow backlink,’, and you need to disavow all the backlinks from your website.


Therefore, removing bad links by disavowing them is the best step after the link building audit. To do this, you can click on Export Google Disavow and send the disavow file. Then, you can click on Import Google Disavow and collect other links.


You can also compare links to your competitors for a deeper competitive analysis. Thus, later you can start a plan for building valuable backlinks to your website via guest posting.


The Final Thoughts

You must perform a link building audit for your brand from time to time. This helps to improve your website efficiently in the long run. Consider all the above steps to do a link building audit for your brand, and you can also mention some more in the comment section below.


Author bio:

Sofia Kelly is a passionate blogger. She loves to share her thoughts, ideas and experiences with the world through blogging. Sofia Kelly is associated with Tour And Travel Blog, Dream And Travel, Smart Business Daily, Sb News Room, Finance Team, Dream Land Estate, Follow The Fashion, Online Health Media, Tech Trends Pro & Emblem Wealth.

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