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How to Make Your Coffee Shop Stand Out

Updated: Dec 11, 2023



Don’t get me wrong – but most specialty cafés I’ve visited all look the same. Over-stocked brew

bars, dried flowers in a jar, egg benedict, blackboard, and hanging lightbulbs – do all these look

familiar?


So what can you do to break all these cookie-cutter molds that cafés have built around? Well,

the following are innovative strategies that can make your café stand out:


1. Leverage Social Media

Whether you run a tiny local café or a massive, multinational coffee shop, social media has

become a vital part of the marketing strategies of almost all businesses.


However, many businesses take social media lightly. Most start a social media account and fail

to keep it running and updated. This often leads to negative publicity for coffee shops, making

customers believe your café is no longer open.


Always being active on social media will make your café noticed. Publishing engaging content

regularly and joining relevant conversations will push your business forward.


2. Invest in a Coffee Vending Machine

In the UK alone, they drink over 50 million cups of coffee. Coffee’s popularity has increased

sales in cafés and has already caught up with tea, now among the most favorite drinks in

offices.


It is now safer to say – coffee isn’t going anyway, not anytime soon. So, it is high time you make

this more convenient in your café through a coffee vending machine.


When you consider a coffee vending machine for your workplace, you not only get better

efficiency but also enjoy affordability, reliability, low maintenance, and freedom of choice, to

name a few.


3. Be Friendly and Generous

This seems like a no-brainer, but it makes a big difference in keeping customers happy. Bringing

in new customers and recommendations both give good results. If you plan to introduce new

products, let people try them as a special offer or as a free sample to capture customers’

attention.


4. Focus on Uniqueness and Quality

Like other coffee owners, you compete with other shops and places, allowing consumers to

have coffee fixes, like convenience stores, gas stores, and supermarkets.


While it is true those places provide more affordable fixes, what they’re unable to do is give

customers a better experience through freshly and quality brewed coffee all the time – but your

café can.


To do that, look for trends people rave about. For instance, you can take advantage of the viral

Korean dalgona coffee but give it a unique and new twist to improve customers’ experience.


5. Create a Strong, Emotional Connection

Your café’s concept centers on the experience you need to give customers. For instance, you

might want to serve alcohol/smoothies/soups/baked goods and have live music at your café to

give your customers a great experience.


You may also use your café’s concept to facilitate emotional connection, which you want

customers to have. Signage, uniforms, service, ambiance, colors, logo, and name of your café

should play a vital role in supporting that emotional connection.


Final Say

Making your coffee shop stand out is essential in ensuring its success in the market. By

concentrating on these aspects, as a café owner, you will create a memorable and unique experience for your customers.

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