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How to Market Your Real Estate Business

Updated: Oct 19

Running a successful real estate business can be tough, despite more and more people investing in real estate with the help of resources like Fundrise reviews. But with the right marketing strategy, you could get ahead of your competition and watch your company grow. Continue reading to discover a few helpful tips on how you can promote your real estate business to the masses.

Get on Social Media

You might not think that a real estate agent needs to spend any time on social media, but the truth is that social media networks are a great place to be when you need to promote properties that are for sale or for rent. It is a good idea to have a page set up on the most popular social networks, such as Twitter, Facebook, LinkedIn, Instagram, and Google+. In this way, you could reach a wider audience, including people who only use one social media platform. Then, post information on the latest properties that you are working with, along with plenty of high-quality photos and videos. People who are hunting for the perfect house could then see what you have to offer and share it with their friends.

Check on Your Competition

Another way to market your real estate business is by copying what other successful real estate agents in your area are doing. Keeping an eye on the competition is also a good way to determine which mistakes you should avoid making as well. So go ahead and visit the websites of your competitors, check their social media accounts, if they have any, and try to see what they are doing that is working.

Advertise on the Biggest Real Estate Platforms

There are certain real estate platforms that stand out from the rest. And individuals who are shopping for a property to rent or buy often use those platforms to perform searches on their own, without the help of a real estate agent. Therefore, one of the best places to advertise your business would be right on those platforms. As buyers browse real estate listings and become interested in them, they will also come across your ad and learn about you, and they might decide that they want to work with you to make their purchase.

Have a Website Set Up

Having your own website could certainly be beneficial if you are running a real estate business. After all, you are competing with other real estate companies that have their own sites up and running already. Post about your properties, make it a snap for buyers to contact you, and add share buttons so prospective buyers can share properties that they’re interested in on their own social media pages, thereby promoting you at the same time.

A good thing to do is follow some real estate social media marketing tips. They can provide you with ideas and inspiration for creating new and original content, generating buzz and capturing prospective clients' attention.

These tips might be just what you need to jumpstart your marketing campaign for your real estate career. Like any other promotional strategy, though, keep track of your progress to determine what’s working and what isn’t. Then, evolve your marketing plan so that you can achieve success.


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