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Industry Trends for 2023 – with Danica Tormohlen of SISO

Jim Cermak

As show planners, organizers, and exhibitors, what should we be expecting from the industry in 2023? To discuss this topic and more I am honored to have on the podcast for a second time Danica Tormohlen – the Content Director, Publisher, and Editor-in-Chief for the Society of Independent Show Organizers (SISO).

Danica began her career in the trade show industry at EXPO Magazine in 1994, where she eventually served as publisher and editor-in-chief. After that, she served as editor-at-large for Trade Show Executive for 10 years.

We Discuss:

  • What’s happening at SISO

  • Trends in the industry

  • Danica’s recent trips to PCMA, PGA Show, and Winter Fancy Food Show

Key Takeaways:

  • Independent show organizers are moving forward with shows in 2023, despite Omicron.

  • Attendees who are going to shows right now are highly qualified buyers looking for new products and new vendors.

  • Small and medium-sized businesses–the lifeblood of the economy–are ready to get back to face-to-face and they are growing their businesses by exhibiting at trade shows.

  • The trade show industry is already seeing growth in Q1 2023, and it’s expected to be up year over year for most sectors.

  • The faster that international travel rebounds without restrictions and corporate travel and back-to-the-office strategies are implemented, the faster the trade show industry will grow.

Resources to Check Out:

  • SISO CEO Summit in March

  • SISO Summer Leadership Conference in August

  • Asia CEO Summit in October

  • If you are an independent show organizer, you will absolutely find value in becoming a SISO member.

Contact and Follow Danica:

  • Web site:

  • Email:

  • Social: SISO on Facebook, Twitter, and LinkedIn

  • Follow Danica on Twitter @danicatormohlen or on LinkedIn

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If you enjoyed this show, please go to Apple Podcasts and leave me a five-star review. That would help tremendously in getting the word out and helping others to be inspired by Trade Show University.

About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!

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