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Jumping Into the Sports Business

The sports industry is a multi-billion dollar industry. It is expected to be worth $181.47 billion by the end of 2022 and $272 billion by the year 2026. Much of that will come in the form of new technologies.

With the right profitable business model, you can be a part of that market and create a lucrative business of your own.

A Few Sports-Related Business Ideas

Online fitness is convenient, affordable, and accessible to everyone, which is why it’s one of the fastest-growing sporting businesses in the country. Starting an online fitness business can be a great way to make money and you don't have to worry about a lot of overhead costs. You only need enough space for you to demonstrate your workout and some video and lighting equipment.

Sports field management is another lucrative opportunity. Baseball, softball, football, and soccer field maintenance for your community parks and schools can be fun as well as rewarding.

This may also include installing lighting. A great way to start learning about field and stadium lighting is to review industry case studies and understand what it takes to light up large to mid-size outdoor complexes. These LED lights can be used for stadiums and more.

Blogs or Podcasts about one or more sports that interest you can be monetized to create a nice income for you without ever having to leave your house. There are a lot of people doing the same, which means you’ll have to find a niche and a target audience. Beyond that, invest in quality sound equipment because no one will listen to your podcast long if the sound quality is sub-par.

Sports Physical Therapists work with athletes to evaluate and treat physical injuries. To practice as a physical therapist, you'll need to earn a Doctor of Physical Therapy (DPT) degree. You can enter into a DPT program directly after earning a bachelor's degree. However, some programs may require specific undergraduate prerequisites. The length of professional DPT programs is typically three years.

Make a Plan

Create a business plan to help you lay out a strategy. A business plan defines in detail your business objectives and how you plan to achieve your goals. A business plan lays out a written roadmap from marketing, financial, and operational standpoints. You can create a business plan using a free template to ensure you don’t leave out any important steps.


In order to buy into your product or service, your audience needs to have a solid understanding of what it does and how it works. Social media platforms and email campaigns have made reaching out to consumers a much more finance-friendly possibility. Marketing is a critical step and can make the difference between success and failure. This is why you may want to turn to professionals.

Concept Marketing Group offers personalized solutions based on your company's target audience. With email and branding tools, content marketing, and social media tools, they can take your business to the next level.

In-person marketing can be a great way to get your new business noticed. Talk to others in the industry whose business complements your own. For instance, if you want to sell gymnastic wear, it makes sense to work with gymnastics and dance studios to combine some of your marketing.

You can create your own business cards online and save yourself a lot of money by not hiring graphic designers and printers. Most business card templates allow you to design your card using your own logo and design while also giving you lots of colors and fonts to choose from. Print them yourself on a color inkjet printer and make enough to leave in relevant businesses all over town!

With a seemingly endless number of avenues you can pursue in creating your own sports-affiliated business, as long as you learn by studying industry case studies and take advantage of professional business help, there’s no reason you can’t get yourself in the game right away!

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