Law Firm Marketing – Best Online Strategies You Can Use
Updated: Sep 15, 2020
We live in a highly modern world with technology providing us with an answer or
solution to almost everything that we have to deal with!
Furthermore, a great part of that technology is available to us via the online
environment, which has done an amazing job of integrating all industries and areas
within it. As such, all types of businesses – from factories to startups and even to law
firms – need the online to survive and grow!
Therefore, in the following lines, we’ll tell you what kind of strategies you can use for
the online marketing of your law firm, as well as present you with some reasons as to
why you may need the help of attorney SEO experts when developing your
Take Full Advantage of Your Website
The website of a law firm shouldn’t be seen as a simple way to communicate your
services to potential clients. A website can do much more than just that!
● It is the ideal tool for your law firm to share its values and practices with the
rest of the world. This also lets people know why they should work with your
particular law firm and not with any other firm on the market.
● Moreover, a well-designed website can easily become the hub of your entire
business, especially if you add a blog or a forum where you directly and free-
of-charge engage in helping people with minor issues. In short, the website of
a law firm should be more than just a brief description of the firm and a
Don’t Look Down on SEO
● Even though SEO comes up as the main way to promote your business – no
matter its industry -, a lot of people look down on it and don’t think that it’s
actually helpful. This usually happens because they don’t understand how it
● Search Engine Optimization relies on keywords to rank your page and website
higher and higher in the results of search engines. This is why some
businesses show up among the first 5 results and yours might be on the second page of Google!
A good SEO start implies targeting local keywords, categorizing your website
properly (so that Google and other search engines display it as a search result
correctly), and page optimization. The latter is extremely important as it
makes search engines analyze your pages more easily – thus ranking them
faster and better!
Social Media Activity
● A law firm may not need to use social media, but it’s clear that many potential
clients – if not all of them, actually – use more than just one social media platform.
Naturally, this means that a law firm should approach an online strategy that
involves social media, in order to spread the word of their services to as many
potential clients as possible.
● The use of social media is extremely important because you, as a service
provider, can start building relationships with your future clients long before
they come in for an appointment or meeting. This fact also shows your
followers that your law firm takes its time to be accessible to all kinds of
clients – even if they are potential ones only.
Content Marketing is Key – Because Content is King!
The online environment is ruled by content – as such, every online strategy must
involve the use of multiple types of content.
● However, the main thing to keep in mind when pushing content alongside
your online strategy is that the content must be, first of all, unique, and then
also provide readers/viewers with high-quality information!
● Although you may think that a video of an attorney explaining a common legal
practice is basic, there are people out there who would like to hear such
information without actually paying an attorney or legal counselor for it!
Content marketing will not only make people and potential clients trust you as
a voice in your industry but will also make them more likely to contact your
law firm when they need a problem fixed!
Professional Internet Marketing Services
● Even if you’ve just opened the doors of your law firm, this doesn’t mean that
you don’t have any clients and have plenty of time to take care of your online
● Given this, you may want to rely on professional internet marketing services
to help you grow your firm and establish its brand. Such services come in very
handy, especially if you don’t have the required experience or if you don’t want
to risk hiring someone in-house to handle marketing.
In many aspects, an internet marketing services provider can turn out to be cheaper
and much more effective than an in-house, full-time employee!
Constant Blog Improvement/Activity
● Despite popular opinion, a business’ blog is not a place where informative
articles are simply published – for anyone that may need them. A blog is, in
fact, a social extension of the main business that can act as a forum and even
as a PR platform where you keep your clients/community engaged!
● Businesses have to sustain an active presence throughout their online
marketing strategies. In short, you have to keep your social media pumping
links and high-quality content and your blog updated with new articles,
community events, and so on.
● On top of that, a blog is also the ideal way to market everything related to your
industry or business. While certain social media doesn’t allow the use or
upload of certain multimedia, you can post pretty much everything you want on your blog!
The Bottom Line
A law firm paired with proper online strategies will not only see guaranteed success
but will also build a community of people and clients that the firm can rely on for reviews, referrals and so on.
It is unlikely that a client will employ your law firm more than 10 times – especially if
they are not a business owner and/or involved in civil lawsuits only. However, any
type of client can push your law firm forward with a positive review or with a referral
made to that one friend they have that happens to run a multi-million-dollar
And just like that, a couple of online marketing strategies can ensure the popularity
of your law firm and make it a legal hub for your community and not only an office where people can come to solve legal issues!
References and Sources