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LinkedIn Mastery for Shows & Events – with Heather Taylor

Jim Cermak

Ep. 023: LinkedIn Mastery for Businesses and Trade Shows! With Heather Taylor



LinkedIn Profile Optimization & Overhaul

Mention Trade Show University and receive $20 off!!


Heather is the Boss Lady and Social Media Chick with GlitterGirl Media. She works with business professionals and entrepreneurs to help them stand out in the vast social media crowd, understand the importance of keywords and creative content when posting and to use LinkedIn as an unparalleled lead generation and sales tool.

Q: What is your experience relating to trade shows? I help business professionals use LinkedIn to keep track of their trade show contacts, create a proven, repeatable process for generating leads and convert connections to real life living, breathing clients.

So important to use LinkedIn to keep in touch with leads, customers and contacts. LinkedIn will help get the most bang for your buck at shows and events.

Very few people use LinkedIn the way it should be! It’s more than just a place to have your resume. Not enough to just “be” on LinkedIn, but use it as a valuable tool.

Q: How exactly should we use LinkedIn at shows?

Most get a lead or make a contact at a show, we connect with them on LinkedIn, and that’s the end of it. We need to use LinkedIn to stay in touch, see what their interests are, and how we can best serve them.

So the value of LinkedIn lasts long after the show. It’s a living, breathing tool but only has life if you continue to feed it!

Most people only use LinkedIn on average of 17 minutes a month. If you give it the time and spend an hour a week, you will be far ahead of the average, and build relationships with meaning.

It costs nothing to be on LinkedIn. They offer their paid upgrade service, but do not recommend doing it! So keep it free!

Use LinkedIn to promote your personal and professional brand.

Reach out to congratulate.

Give recommendations and secure endorsements.

Use for Social Selling – in the right way! Don’t be pushy.

Q: How important is your LinkedIn profile? It is so incredibly important. It’s what you LEAD with. It is your “face” and the first thing people see. It should be worded from a “reader’s” perspective, and geared exactly to your ideal client.

Have it read like a story. Every line should tell the value you bring.

Don’t have it tell your qualifications or just your title – have it say what you DO.

Q: What is the best way to use The Feed? Take a few minutes a day and scroll through. And post often – things of value that match your brand. Post articles, quotes, and things that will bring value to your network and target audience.

Make sure if you are posting an article, READ the entire article and make sure the whole thing matches your brand and is consistent with the value you want to bring.

Q: What should Exhibitors do with LinkedIn to prepare for an upcoming show?

First – post that you will be exhibiting at the particular show. That lets your network know where you will be, what you are doing, and position you as an expert. Also – Research the show organizer, the other exhibitors, and possible attendees.

We don’t cook with a cold oven, so put yourself out there and warm up your audience by posting items of value!

Q: Besides LinkedIn, what other platforms would you recommend? LinkedIn is by far the absolute best platform for business.

As for other platforms – it depends. All other platforms are good for specific businesses and audience. Do your research. Twitter is NOT a good platform for business anymore – so please don’t spend your time there.

80% of all online B2B leads come through LinkedIn.

Q: How often should we update our LinkedIn profile? Update your profile at least monthly. Updating even more often can be better. Don’t make it a bullet point list, but a story of who you are and what you do!

Q: Tell us about Glitter Girl Gives Back. I will do traditional marketing and social media for small non-profit organizations that are in need of some help and don’t have the budget. I take on one account each quarter.

Email Heather with a non-profit organization you would like to nominate!



LinkedIn Profile Optimization & Overhaul

Mention Trade Show University and receive $20 off!!


How to get in touch with Heather!

Heather Taylor

Boss Lady/Social Media Chick

GlitterGirl Media


Facebook –

IG – @GlitterGirlMedia

Twitter – @GlitterGrlMedia

About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!


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