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New Business Insights: How to Start Up and Move Forward
If the pandemic did a number on your entrepreneurship plans, you’re not alone. Although hundreds of thousands of businesses were started during the pandemic (mostly out of necessity due to job loss), many untold numbers of businesses never had a chance to open their doors.
However, now that we’re starting to see the light at the end of the tunnel, now is your time to shine. So today, Concept Marketing Group will share some insights into two of the most important aspects of starting and running a business: the initial launch and ongoing marketing
Initial Launch
You probably already know what you want to do, so we will skip sharing business ideas. But, you may not know that you have to have a business license if you plan to have employees. According to SBA.com, you may also be required to obtain specific permits, and this depends on what you do and where you do it.
Also, if you plan on doing business online – practically a necessity these days – you will definitely need to take measures to shield your business (and your customers) against cyber threats. After all, plenty of hackers specifically target smaller businesses, expecting them to have more lax security than larger corporations.
Marketing
You have your business license, you’re properly permitted, and ready to get started. Now, how do you get customers? The answer is marketing – and plenty of it. In fact, hiring professional assistance is an excellent way to get things off on the right foot.
Beyond that, focus on social media. After all, social media is one of the most effective ways to market products and services today. And, you have many different platforms to choose from. These include:
● LinkedIn. LinkedIn is, by far, considered the most professional of all social media platforms. Ensuring that you have a dynamic profile on LinkedIn demonstrates your credibility and allows you to showcase “social proof” of your skills and talents. This means that others have publicly acknowledged your contributions, which can raise your trust level through the roof.
● Instagram. Instagram helps you get visual imagery in front of your customers. Do you run a clothing boutique? Drop a pic of a customer wearing your latest fashion find. This will show potential customers and current followers what they can expect to find in your shop. Keep in mind as you add images that framing is crucial since you only have a small square to work with.
● Facebook. Hosting an event? Facebook is the way to go. According to Business Of Apps statistics, Facebook has nearly three billion active users as of 2021. This means that the vast majority of your customers are likely already scrolling their newsfeed. Through Facebook, you can create an event and watch it spread like wildfire.
● Clubhouse. Clubhouse is the newest iteration of the chat room, and it features live audio where you can easily answer questions in real-time to a potentially global audience. Elon Musk, Mark Zuckerberg, and even Oprah have all already signed up for this new social sensation.
Failure to have an active social media presence is not an option in the digital age. Fortunately, there are plenty of ways to stay engaged, and Lemonade Social Media can teach you how to take control of your digital domain. But first, you have to get your business set up. Start with a solid foundation, and build your social media presence so that you are always active on the platforms your customers are already visiting.
Concept Marketing Group provides the necessary tools to implement these strategies, work with you to adjust the marketing program as needed, and most importantly, stay on track to achieve your business goals. Call 800-575-5369.
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