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Power of Digital Acceleration for Your Business – with TechMatch

by Jim Cermak

Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners are experts in the technology space in the events industry. Together they have formed TechMatch to help business leaders and associations transform their results.

In this episode, we discuss Digital Transformation and Digital Acceleration within the Association/Events Industry.

Some of the topics covered include:

  • Changes occurring that are driving a need for digital transformation

  • Technology advances that have affected the industry

  • The biggest challenge to associations/event organizations

  • Is Digital Transformation just a technology thing?

  • How has Covid affected the need for transformation?

  • Was Covid just a bump in the road and the industry is headed back to it’s standard state?

  • What about customer journeys?

Top 1-2 takeaways you have for the listeners:

  • If you don’t actively engage in a digital acceleration strategy, you risk completely losing relevance in the near future.

  • There is no time in the future when it will get easier to address.

Special offer from TechMatch:

  • A free consultation call to review your organization’s situation and our process.

How to Contact:


  • Brian Scott –

  • Heather Holst-Knudsen –

About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!

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