Having a solid E-Commerce site for your business is of critical importance as more people do their shopping online rather than in physical retail stores. As an entrepreneur, you naturally want to look for which is the best eCommerce platform for your firm that would fit into your budget. And where you don’t lose an arm or leg paying for it. You watch your costs but at the same time, you have high expectations of the quality of the platform. It is perfectly normal to approach things that way, as a business executive. Let us help you in your search for the best eCommerce website platform for your company, whether it is a large business, small business, or startup.
There are many E-Commerce platforms out there now and the task of evaluating them can be complex. What separates the best eCommerce platforms from the rest? You look at the market and can see that the best eCommerce companies include big players like Shopify, BigCommerce, and 3dCart, among others. These three are among the best eCommerce brands that were able to take a lot of market share and for a good reason. They excelled in E-Commerce for both small and large businesses. For these top three firms, you had to pay to access the basic features of their services and even more if you wanted the complete end-to-end enterprise plans with all the high-end features that the major corporations use for their operations. All three platforms were big hits. There was stiff competition at the top.
But then something happened.
3dCart a long-time leader in E-Commerce was acquired by Shift4, a leader in payment technology. Together they combined forces to form a new formidable E-Commerce platform called Shift4Shop. The combination of the two companies, leaders in both E-Commerce and payment technology, was a force to be reckoned with worldwide.
The new firm, Shift4Shop, came up with a unique strategy to gain customers. As a result, thousands of leading E-Commerce businesses came to trust the Shift4Shop platform to sell online including UPS Store, The Honey Baked Ham, Hammacher Schlemmer, Hickory Farms, and more. Many small businesses consider Shift4Shop the best CMS for eCommerce because the platform is an all-in-one E-Commerce solution with more features than any of the competition. You get everything you need to operate your eCommerce business.
For example, the platform has advanced B2B features along with its advanced B2C features. It’s all there, built into the core software. No need to experience the hassle of getting costly plugins or third-party tools.
You also get the best framework on eCommerce for any kind of business. It is that flexible. You can build any type of website for any business with Shift4Shop. The platform has many features including online stores, carts, checkouts, recovered abandoned carts, order management software, inventory management software, blogs, content management system (CMS), email marketing system, automatic payment processing, high security, and your own dedicated support team.
But there is more, actually a whole lot more. You also get free hosting and free domain names, every year. They pay for it, not you. On top of that, instead of charging over $2,000 per month or more for their enterprise platform, they decided to offer it to you totally free of charge for life if you are a US citizen. You should know that the enterprise eCommerce platform is the cream of the crop and companies typically pay over $2,000 a month for it. And unbelievably, you can get it for free. To clarify, you can obtain a free, enterprise-grade, unlimited end-to-end eCommerce plan, for life. And with unlimited products, users, features, and bandwidth you can actually scale up without any extra major overhead. This is something that brick-and-mortar businesses cannot match, as their business overhead rises when they get bigger. The Shift4Shop platform itself can be set up without complex technical skills. Also, there is a dedicated support team that will be there for you, every step of the way. Since with Shift4Shop potentially is a business asset that costs you absolutely nothing, your money is freed up to take care of other areas of your business. That sure is a nice position to be in.
But what is the catch? How will Shift4Shop make money?
Shift4Shop's core competency is payment processing and they plan on making all of their money on the backend. Every online store must have a payment processor so your interests are aligned. By giving you an online store for free, you'll process more payments which allows Shift4Shop to make more money. And you will have the best website for online store processing.
We have not seen a better deal anywhere and there is no guarantee that the offer will be available later. Our advice, get it while you can. We cover all about it in the article at the link below.
But whatever eCommerce platform you decide to use, your business will benefit greatly. You’ll have an asset that can scale with practically no extra cost, making your firm extremely competitive and flexible.
But there is just one thing missing.
You need to bring in the customers too. An established business, with its products/services and the eCommerce platform to sell, is only half of the story. Attracting the customers to your business is a whole new ballgame. When you successfully accomplish this area also, then for sure your business will really start to roll and the sky is the limit. As an entrepreneur, you want to figure out the best ways to bring in people. If you do not have a solid plan on how to do this, then your business will never get off the ground.
Critically, your success will depend on your marketing strategy.
There are many ways to bring in your customers such as:
Targeting specific niches directly
Obtaining lists of potential clients to target
Using marketing campaigns with direct mail and e-mail
But even if you are able to obtain lists of potential clients, it is common to find faulty or missing data. How will you really know if the data is good enough to spend your valuable marketing dollars on? There is a real possibility you are going to waste a lot of time, money, and effort targeting non-existing candidates or potential clients that don’t really meet your criteria. A lack of quality data in your list of leads can really hurt you. Consequently, your sales can drop and your expenses can rise (such as wasted postage and advertising material). Your eCommerce business can suffer greatly.
Not only that, but to sustain your marketing operations, you will need to make sure you are using proper marketing tools to reach your targets via the internet, direct mail, or in some other advertising form. And in order to be successful in marketing, you’ll need to be on top of the ever-changing technologies and business strategies. Otherwise, you will lose ground versus your competitors. Furthermore, you may find yourself tied up in maintaining your marketing efforts, taking valuable time away from other pressing business matters. Without professional help in marketing, many companies have failed because of poor targeting, poor strategies, and simply poor execution.
It Doesn’t Have To Be That Way.
If you are not an expert in this area, as a good business executive, it would be wise to delegate some or most of your marketing efforts to qualified professionals who can take the responsibility and run with it. Thankfully, there is a wonderful firm that really shines in this area, called Concept Marketing Group. That is their specialty and they are very good at it. With over 44 years of experience in marketing, they basically know every trick in the industry. As result, over 8,000 clients nationwide and internationally have used the services of Concept Marketing Group, with remarkable success.
The firm tackles the very issues we mentioned earlier that can really hurt your business.
Regarding faulty, misleading, or missing data in your list of leads. Concept Marketing Group has the expertise to resolve this by scanning and correcting the data. They can also incorporate additional demographics and contact details on the fly. Moreover, they will remove data that didn’t meet your target qualifications and even add additional prospects that truly fit the criteria. As a result, you get the following:
Greatly enhanced list of leads that are really worth going after.
The cost of wasted postage and advertising is drastically being reduced, saving you time and money.
Increased exposure to qualified clients and businesses.
Increased sales and revenue.
Not only that, but Concept Marketing Group stays on top of the ever-changing technologies and business strategies. They are always enhancing their services with the latest marketing tactics and methods that really work for you. Therefore, your business will not be behind in reaching more customers. Instead, you’ll be ahead of the pack, already gaining business in new unique ways. Check them out at the below link.
Meanwhile, your time and efforts will be freed up to concentrate on other parts of your eCommerce business such as product quality, customer service, and the like. That is a good situation to be in for sure.
Best wishes for your success!
James Rainwater, Editor-In-Chief
Critical Crow Magazine, https://www.criticalcrow.ro/